Marketing & Communications Manager

Accountabilities:
The Marketing & Communications Manager will own the development and execution of marketing initiatives across healthcare, education, and consumer audiences. This role requires a hands-on approach to content creation, campaign management, digital optimization, and brand development while ensuring messaging remains authentic, effective, and aligned with organizational goals. Develop and execute integrated content strategies across clinical, professional education, and consumer audiences. Create high-quality written content including blogs, newsletters, social media posts, email campaigns, case studies, white papers, one-pagers, and educational materials. Adapt messaging and tone for different audiences, including healthcare providers, health systems, patients, and professional learners. Own HubSpot marketing operations, including contact segmentation, workflows, nurture campaigns, reporting, and optimization. Design and manage targeted email campaigns focused on engagement, conversion, and audience growth. Analyze campaign performance metrics such as open rates, click-through rates, conversions, and funnel movement to inform improvements. Manage website content updates, landing pages, and digital experiences while applying SEO best practices. Create branded marketing assets using design tools such as Canva, including social graphics, email visuals, presentations, and promotional materials. Build and maintain social media calendars, publish content, monitor engagement, and identify opportunities for community connection. Collaborate with internal teams to ensure marketing communications are accurate, compliant, and aligned with business objectives. Leverage AI-enabled tools to improve productivity while applying strong editorial judgment and maintaining high-quality standards. Proactively identify marketing opportunities, recommend improvements, and support continuous growth initiatives. Requirements: The ideal candidate is an experienced marketing professional with strong communication skills, the ability to manage multiple audiences, and a passion for creating meaningful healthcare-focused content. They should be comfortable combining strategy, execution, analytics, and creative problem-solving in a fast-moving environment. 5+ years of experience in marketing and communications, including both B2B and direct-to-consumer marketing. Exceptional writing and editing skills across multiple formats and audiences, including clinical, consumer, and editorial content. Hands-on experience with HubSpot, including building workflows, email sequences, segmentation strategies, and performance reports. Experience managing websites through Squarespace or a comparable content management system. Strong understanding of digital marketing principles, content strategy, SEO fundamentals, and audience engagement. Ability to analyze marketing data and translate insights into actionable campaign improvements. Experience using AI writing and productivity tools with the ability to evaluate and improve AI-generated content. Ability to work independently, manage priorities, and proactively recommend solutions. Strong collaboration skills with the ability to partner across clinical, operational, and business teams. Experience in healthcare, mental health, women’s health, education, or another regulated and relationship-driven industry preferred. Experience with Canva or similar design tools for creating professional marketing assets preferred. Background in healthcare partnerships, provider marketing, professional education, or certification programs preferred. Familiarity with social media strategy, scheduling platforms, and community engagement preferred. Benefits: Competitive compensation range of $55–$70 per hour depending on experience. Remote work flexibility within the United States. Part-time contract position of approximately 25–30 hours per week, with potential opportunity for future full-time growth. Opportunity to contribute to a mission-driven organization improving access to healthcare services. Ability to work on high-impact marketing initiatives across healthcare, education, and consumer audiences. Collaborative environment with opportunities to influence strategy and build scalable marketing programs. Opportunity to use emerging AI-enabled tools and innovative digital marketing approaches. Professional growth opportunities within a rapidly expanding organization.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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