Marketing / Media Specialist Sr

Accountabilities
Develop and execute comprehensive outreach and communication strategies to promote AI initiatives, educational resources, and organizational milestones. Design and produce interactive digital media, including web content, animations, data visualizations, videos, presentations, newsletters, and infographics. Collaborate with leadership, technical experts, and cross-functional stakeholders to translate complex artificial intelligence and healthcare concepts into clear, engaging communications. Manage and maintain web content, ensuring information remains current, user-friendly, accessible, and compliant with Section 508 accessibility standards. Create communication materials for multiple distribution channels, including intranet platforms, email campaigns, executive briefings, and digital learning environments. Monitor communication performance using analytics tools and provide recommendations to improve audience engagement and campaign effectiveness. Support digital outreach initiatives that enhance awareness, education, and adoption of AI technologies across a large healthcare enterprise. Requirements Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, Computer Science, or a related discipline. Minimum of 8 years of professional experience in marketing, digital media, communications, interactive design, or a related field. Strong proficiency with Adobe Creative Suite, Figma, or similar design platforms. Hands-on experience developing interactive digital content using HTML, CSS, and JavaScript. Ability to create engaging multimedia assets that communicate complex technical concepts to diverse audiences. Experience supporting federal agencies, government healthcare programs, or VA/DoD environments is highly preferred. Familiarity with Section 508 accessibility requirements and best practices for accessible digital communications. Knowledge of SharePoint, learning management systems, government web platforms, or similar enterprise content environments is an advantage. Experience using digital analytics platforms such as Google Analytics, Adobe Analytics, or comparable tools to evaluate campaign performance. Excellent written, verbal, and visual communication skills, with the ability to apply plain language principles. Must be eligible to obtain and maintain a VA Personal Identity Verification (PIV) card and satisfy required background investigation requirements. Must be legally authorized to work in the United States without current or future sponsorship. Benefits Opportunity to contribute to high-impact AI education initiatives within a major U.S. healthcare environment. Fully remote work opportunity within the United States (where applicable). Collaborative, mission-focused team environment with cross-functional exposure. Opportunity to work with emerging technologies, digital communications, and healthcare innovation. Professional development and continuous learning opportunities. Meaningful work supporting improvements in healthcare delivery and Veteran outcomes. Equal opportunity workplace committed to diversity, inclusion, and professional growth.

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