Meta Ads Media Buyer for an E-Commerce Company

Accountabilities:
The Meta Ads Media Buyer will be responsible for managing and optimizing paid acquisition campaigns while ensuring strong performance, efficient budget allocation, and continuous improvement across the marketing funnel. Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram platforms. Oversee daily campaign operations, including budget management, audience targeting, creative implementation, and performance monitoring. Analyze campaign results and identify opportunities to improve key performance indicators such as cost per lead, lead quality, conversion rates, and return on investment. Implement and optimize tracking solutions, including Meta Pixel, conversion events, attribution models, and funnel measurement. Collaborate with creative and marketing teams to develop stronger ad concepts, improve messaging, and enhance campaign performance. Use AI-powered tools to accelerate creative testing, campaign optimization, and data analysis processes. Provide regular performance reports with actionable insights and recommendations to support business decisions. Execute campaigns according to established media buying frameworks, industry best practices, and growth objectives. Continuously test, analyze, and refine campaigns to improve acquisition efficiency and scalability. Requirements: The ideal candidate will have extensive paid media experience, strong analytical capabilities, and a proven ability to optimize Meta Ads campaigns for e-commerce growth. 5+ years of experience as a Media Buyer, Paid Media Specialist, or similar performance marketing role. Advanced hands-on experience managing Meta Ads campaigns for Facebook and Instagram. Previous experience working with e-commerce businesses and direct-to-consumer (DTC) brands. Strong understanding of campaign optimization, performance marketing metrics, and conversion rate optimization (CRO). Experience with Meta Pixel, conversion tracking, attribution, events, and customer journey measurement. Strong analytical skills with the ability to interpret performance data and make strategic optimization decisions. Experience managing multiple campaigns simultaneously while maintaining attention to detail. Ability to work within established media buying processes and frameworks. Excellent communication, organization, and project management skills. Self-driven mindset with the ability to work independently in a remote environment. Familiarity with AI tools for marketing optimization, creative testing, or performance analysis is a plus. Benefits: Competitive salary paid in USD. Fully remote work environment. Flexible scheduling to support work-life balance. Opportunity to work with a fast-growing e-commerce business and contribute directly to revenue growth. Collaborative environment with marketing and creative professionals. Exposure to advanced paid acquisition strategies and performance optimization practices.

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