Paid Media Manager

Accountabilities:
The Paid Media Manager will lead the strategy, execution, optimization, and measurement of paid acquisition programs across multiple digital channels. This role requires a balance of creativity, analytical thinking, and operational excellence to maximize campaign performance and business impact. Develop and execute paid media strategies across platforms including Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, Reddit Ads, YouTube, programmatic advertising, and retargeting channels. Own campaign planning, setup, budget allocation, audience targeting, bidding strategies, and ongoing optimization. Build and manage full-funnel campaigns aligned with lead generation, pipeline growth, and revenue objectives. Develop audience segmentation strategies using firmographic, behavioral, and intent-based data to improve targeting effectiveness. Create and optimize retargeting and nurture audiences throughout the customer journey. Monitor key performance metrics including CAC, CPL, ROAS, conversion rates, pipeline contribution, and revenue impact. Build reporting dashboards and performance insights using tools such as GA4, Looker Studio, HubSpot, and Salesforce. Ensure accurate campaign tracking, attribution, and conversion measurement across advertising platforms and CRM systems. Partner with marketing operations teams to resolve tracking issues and improve attribution accuracy. Design and execute structured A/B testing programs across creative assets, landing pages, messaging, audiences, and bidding strategies. Collaborate with demand generation, content marketing, creative, product marketing, revenue operations, and sales teams to improve campaign effectiveness. Provide data-driven recommendations to continuously improve acquisition performance and lead quality. Requirements: The ideal candidate is a performance-focused marketer with strong experience managing paid media programs in B2B technology environments. Success in this role requires expertise in digital advertising platforms, marketing analytics, attribution, and the ability to translate campaign data into actionable growth strategies. 3–7+ years of experience managing paid media strategy and execution for B2B SaaS, martech, ecommerce technology, data, or analytics companies. Deep hands-on expertise with LinkedIn Ads, Google Ads, and Reddit Ads. Strong understanding of paid acquisition strategies, audience targeting, keyword bidding, attribution models, and conversion tracking. Experience managing multi-channel digital advertising campaigns from strategy through optimization. Familiarity with CRM and marketing automation platforms such as HubSpot and Salesforce. Strong analytical skills with the ability to interpret performance data and develop actionable recommendations. Experience building dashboards, reporting frameworks, and marketing performance analyses. Ability to manage budgets, prioritize initiatives, and optimize campaigns based on business outcomes. Experience managing six-figure monthly advertising budgets is preferred. Strong collaboration and communication skills with the ability to work effectively across marketing, sales, and analytics teams. Benefits: Opportunity to own high-impact paid acquisition programs directly connected to business growth. Flexible remote work environment. Ability to influence marketing strategy through data-driven experimentation and optimization. Collaboration with cross-functional teams across marketing, sales, analytics, and product functions. Opportunity to work with advanced digital advertising platforms and modern marketing technology tools. Professional growth opportunities within a fast-moving, innovation-focused environment.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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