Senior Director of Digital Media

Accountabilities:
The Senior Director of Digital Media will lead the strategy, development, and execution of a comprehensive digital media portfolio. This role is responsible for driving audience engagement, managing digital products, overseeing content operations, and identifying opportunities for innovation and growth. Develop and execute an integrated digital media strategy covering streaming platforms, digital publications, and consumer-facing products. Establish annual priorities, business plans, budgets, audience growth objectives, and performance metrics. Analyze audience behavior, platform performance, market trends, and consumer insights to identify growth and revenue opportunities. Provide strategic recommendations and performance updates to organizational leadership. Lead programming and audience development strategies for streaming and digital video platforms. Oversee planning for live and recorded programming, including editorial direction, production formats, sponsorship integration, and technical coordination. Identify opportunities to expand content offerings through original productions, archives, partnerships, and emerging distribution channels. Provide strategic direction for digital publishing initiatives, including editorial positioning, subscriptions, advertising, and audience engagement. Collaborate with editorial teams and stakeholders to create compelling storytelling across digital, print, video, web, and social platforms. Support content creation through script development, interviews, production planning, and editorial guidance. Partner with marketing, creative, communications, production, event operations, and external vendors to execute integrated initiatives. Monitor subscription, revenue, engagement, circulation, and performance data to guide investment decisions. Evaluate emerging technologies, digital trends, and industry best practices to continuously improve platforms and experiences. Manage and mentor assigned editorial and contractor teams while fostering collaboration and innovation. Requirements: The ideal candidate is an experienced digital media leader with a strong background in content strategy, streaming, publishing, and audience development. Candidates should demonstrate strategic thinking, creative leadership, and the ability to manage complex cross-functional initiatives. Bachelor’s degree in Communications, Journalism, Broadcasting, Digital Media, Marketing, Business, or a related field, or equivalent professional experience. 12+ years of progressive experience in digital media, broadcasting, publishing, streaming, content development, or related industries. Proven experience developing digital content strategies, programming plans, and audience growth initiatives. Experience managing digital products, streaming platforms, publishing operations, or media ecosystems preferred. Experience producing or directing live sports, entertainment, or event programming preferred. Strong understanding of digital publishing, streaming technologies, consumer products, and content distribution strategies. Demonstrated ability to develop business plans, manage budgets, and evaluate performance metrics. Excellent editorial judgment and storytelling skills across video, digital, and written formats. Strong analytical skills with the ability to interpret audience insights and performance data. Exceptional written and verbal communication skills. Strong project management, organizational, and time management abilities. Ability to collaborate effectively with internal teams, external partners, vendors, and stakeholders. Proficiency with traditional marketing tools and Microsoft Office applications. Ability to travel up to 50% of the time. Ability to meet program requirements and maintain required volunteer compliance status. Benefits: Competitive compensation based on experience and qualifications. Comprehensive benefits package including medical, dental, vision, and life insurance. Flexible spending and health savings account options. 401(k) retirement plan with employer match. Paid time off, holiday pay, and additional leave benefits. Remote work flexibility with opportunities to support major events and productions. Opportunity to lead high-impact digital media initiatives and influence audience growth. Collaborative environment focused on innovation, creativity, and professional development. Exposure to emerging digital platforms, streaming technologies, and content strategies.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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