Senior Manager, Demand Generation

Accountabilities:
In this role, you will lead the development and execution of demand generation strategies designed to drive qualified pipeline, customer acquisition, and revenue growth. You will be responsible for building scalable marketing programs, optimizing performance, and fostering collaboration across teams to deliver measurable results. Develop and execute acquisition strategies across paid media, SEO, AI-powered search optimization, integrated campaigns, and conversion rate optimization. Own demand generation performance by forecasting pipeline, analyzing funnel metrics, identifying improvement opportunities, and partnering with revenue teams to maximize outcomes. Lead integrated campaign planning and execution across content, brand, web, customer marketing, communications, and go-to-market teams. Manage demand generation investments by allocating budgets effectively, optimizing channel performance, and scaling high-impact programs. Leverage AI tools for campaign development, search optimization, reporting, workflow automation, and marketing performance analysis. Establish a culture of accountability through experimentation, data-driven decision-making, forecasting, and operational excellence. Lead, coach, and develop a team of marketing professionals while supporting collaboration across cross-functional teams. Requirements: The ideal candidate brings extensive experience in B2B SaaS demand generation, growth marketing, and revenue-focused marketing leadership. You should have a strong analytical mindset, proven ability to scale acquisition programs, and the communication skills needed to influence stakeholders across the organization. 8+ years of experience in B2B SaaS demand generation, growth marketing, or related roles with ownership of pipeline and revenue targets. Proven experience building and scaling acquisition strategies across paid channels, SEO, AI search optimization, integrated campaigns, and conversion rate optimization. Strong analytical capabilities, including pipeline forecasting, marketing performance measurement, and data-driven investment decisions. Experience managing significant marketing budgets, including budgets exceeding $1M CAD. Experience collaborating with Sales, Revenue Operations, Partnerships, and other marketing functions to deliver integrated go-to-market strategies. Strong people leadership experience with the ability to coach, mentor, and develop high-performing teams. Excellent communication and executive presentation skills with the ability to translate marketing performance into clear business recommendations. A proactive builder mindset with strong ownership, adaptability, and continuous improvement habits. Comfort using AI tools to improve marketing execution, efficiency, automation, and decision-making. Experience marketing to enterprise technology audiences, IT buyers, Microsoft 365 users, governance teams, or cybersecurity-related markets is a plus. Benefits: Long-term incentive program allowing employees to participate in company growth. Competitive compensation package aligned with experience and impact. RRSP contribution program. Family health insurance coverage. Telemedicine services and annual wellness budget. Flexible vacation policy. Fully remote work model with access to office facilities when needed. Company gatherings held twice per year to encourage team connection. Access to AI productivity tools to support employees in their daily work.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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