Senior Manager, Marketing Operations

Accountabilities:
The Senior Manager, Marketing Operations will own the systems, workflows, reporting frameworks, and operational processes that enable effective marketing execution. This role requires strong analytical capabilities, technical expertise, and the ability to bring structure to complex marketing environments. Establish and manage full-funnel measurement frameworks covering awareness, engagement, lead generation, opportunities, customer expansion, and revenue impact. Build and maintain dashboards and reporting systems that connect marketing activities, investments, pipeline contribution, and ROI. Define campaign tracking standards, attribution models, source definitions, naming conventions, and reporting processes. Monitor funnel performance, conversion rates, lead quality, account engagement, and campaign effectiveness while identifying optimization opportunities. Own the administration and continuous improvement of marketing technology platforms including HubSpot, intent platforms, website tools, analytics systems, webinar platforms, and related applications. Manage integrations, system configurations, user access, testing, documentation, and governance processes across the marketing technology ecosystem. Partner with Revenue Operations to improve CRM workflows, lifecycle stages, lead routing, scoring, assignment, reporting, and marketing-to-sales handoffs. Maintain reliable data synchronization between marketing automation, CRM, website, advertising, analytics, and reporting platforms. Coordinate email campaigns, nurture programs, event communications, customer campaigns, and sales-supported outreach initiatives. Manage audience segmentation, suppression rules, workflow logic, campaign calendars, and communication governance. Support growth marketing initiatives by building campaign structures, landing pages, forms, tracking systems, audiences, and performance reports. Own database governance processes including data quality, enrichment, normalization, consent management, and lifecycle management. Administer website operations, including updates, landing pages, forms, integrations, tracking, SEO foundations, and conversion measurement. Measure paid media performance across search, social, display, programmatic, and retargeting channels. Manage webinar operations, including setup, registration flows, follow-up automation, reporting, and pipeline measurement. Develop documentation, training materials, and enablement programs to improve adoption of marketing systems and processes. Collaborate with internal teams and external partners to continuously improve operational efficiency and marketing performance. Requirements: The ideal candidate is an experienced marketing operations professional with a strong background in marketing technology, analytics, automation, and revenue-focused processes. Success in this role requires technical expertise, strong communication skills, and the ability to manage multiple priorities in a fast-moving environment. 5+ years of experience in marketing operations, digital marketing operations, revenue operations, or a related field. Strong experience managing marketing automation, CRM systems, attribution models, analytics, and campaign measurement. Hands-on experience with platforms such as HubSpot, 6sense, Microsoft Dynamics, or comparable marketing and revenue technologies. Experience partnering with Revenue Operations teams on CRM workflows, lifecycle management, lead routing, field governance, and reporting. Proven ability to build full-funnel reporting that connects marketing activities to pipeline, revenue, and ROI. Experience managing complex email campaigns, nurture programs, segmentation strategies, and automated workflows. Knowledge of account-based marketing strategies and intent data platforms. Hands-on experience with WordPress administration and website operations. Working knowledge of SEO, AEO, GEO, website analytics, conversion tracking, and digital performance optimization. Experience measuring paid media campaigns and producing performance reports. Experience managing webinars, event workflows, and marketing automation processes. Strong analytical, troubleshooting, documentation, communication, and project management skills. Ability to train users, create operational standards, and drive adoption across cross-functional teams. Experience with tools such as Google Analytics, Google Search Console, Google Ads, LinkedIn Campaign Manager, Microsoft Clarity, and webinar platforms is preferred. Familiarity with data enrichment, consent management, website governance, vendor management, and technology budget oversight is a plus. Benefits: Opportunity to own and scale the marketing operations foundation for a growing organization. High-impact role connecting marketing activities directly to pipeline, revenue, and business growth. Flexible work environment with opportunities for cross-functional collaboration. Ability to influence marketing technology strategy, processes, and operational best practices. Exposure to modern marketing automation, analytics, CRM, and revenue technology platforms. Opportunity to develop scalable systems that improve team efficiency and customer engagement. Collaborative environment working closely with Marketing, Sales, Revenue Operations, Finance, and IT teams.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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