Senior Manager Marketing Operations & Demand Enablement

Accountabilities:
Own and scale the marketing operations ecosystem, including HubSpot architecture, workflows, lifecycle stages, lead scoring, automation, and integrations. Manage CRM migration, system consolidation, and ongoing improvements to ensure scalable and reliable marketing infrastructure. Ensure accurate lead capture, attribution, routing, and data governance across all marketing channels. Develop and maintain UTM strategies, tracking standards, campaign structures, and reporting frameworks in collaboration with web, paid, and SEO teams. Build and optimize campaign infrastructure, including forms, lists, workflows, email nurture programs, and lifecycle-based communication journeys. Support demand generation initiatives such as content syndication, outbound programs, and AI-driven prospecting campaigns. Manage content syndication partnerships, including vendor coordination, campaign setup, targeting, performance monitoring, and optimization. Own AI SDR program execution, including platform setup, HubSpot integration, sequencing, and continuous improvement. Monitor and improve funnel performance from lead generation through MQL, SQL, and pipeline contribution. Create dashboards and reporting frameworks that provide visibility into campaign performance, attribution, and business impact. Partner with sales, customer success, events, and marketing teams to improve lead handoffs, campaign execution, and operational efficiency. Establish scalable processes for campaign requests, prioritization, execution, and continuous improvement. Requirements: 6–10+ years of experience in marketing operations, lifecycle marketing, CRM management, or related roles within a B2B environment. 3–5+ years of hands-on HubSpot experience, including workflows, automation, lead scoring, reporting, segmentation, and integrations. Proven experience managing demand generation programs such as content syndication, outbound campaigns, and lifecycle marketing initiatives. Strong understanding of marketing attribution, UTM tracking, funnel analytics, and pipeline reporting. Experience with CRM migrations, system consolidation, and marketing technology optimization is strongly preferred. Familiarity with integrations involving SDR tools, enrichment platforms, webinar solutions, event platforms, or similar technologies. Experience using AI SDR tools, outbound automation platforms, or AI-powered marketing solutions is a plus. Strong analytical skills with the ability to interpret funnel metrics, identify conversion gaps, and recommend improvements. Excellent attention to detail with a focus on data accuracy, reporting quality, and operational consistency. Strong project management skills with the ability to manage multiple priorities and complex initiatives. Ability to translate business requirements into technical marketing solutions. Strong communication and collaboration skills, with the ability to work effectively with technical and non-technical stakeholders. Familiarity with tools such as Salesforce, ZoomInfo, or other enrichment and sales enablement platforms is beneficial. Benefits: Fully remote work environment with flexibility to work from home. Opportunity to lead and improve marketing technology infrastructure within a growing organization. Ability to work on impactful demand generation programs and revenue-driving initiatives. Collaborative environment with cross-functional teams across marketing, sales, and customer success. Opportunity to leverage advanced automation and AI-powered tools to improve marketing performance. Professional growth opportunities through ownership of strategic marketing operations initiatives. Supportive culture focused on innovation, operational excellence, and continuous improvement.

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