Senior Regional Marketing Manager - Central

Accountabilities:
The Senior Regional Marketing Manager is responsible for developing and executing regional marketing strategies that increase brand awareness, generate qualified pipeline, and support revenue objectives. This role requires close collaboration with sales, partner teams, and broader marketing functions to deliver impactful go-to-market programs. Develop and execute a comprehensive regional marketing strategy aligned with pipeline generation and revenue goals for the Central region. Create and manage demand generation programs, including digital campaigns, regional events, webinars, conferences, and account-based marketing initiatives. Analyze campaign performance and optimize marketing activities based on pipeline contribution, engagement metrics, and business results. Build regional partner marketing plans and collaborate with channel partners to strengthen market presence and joint opportunities. Serve as a strategic marketing advisor to regional sales leadership by providing localized messaging, campaign support, collateral, and outreach resources. Manage regional marketing budgets, including forecasting, allocation, tracking, and reconciliation of program investments. Partner with BDR, sales, channel, and corporate marketing teams to ensure effective go-to-market execution. Deliver regular reporting and insights to leadership, highlighting performance, opportunities, and recommendations for improvement. Travel approximately 30% to support regional events, customer engagement activities, and marketing initiatives. Requirements: The ideal candidate has strong experience in B2B regional or field marketing, with a proven ability to develop localized strategies that generate measurable business impact. They should be comfortable managing complex campaigns, analyzing performance data, and collaborating with senior stakeholders. 6+ years of experience in B2B regional marketing, field marketing, or a related role. Demonstrated success independently creating and executing market-specific strategies that influence pipeline and revenue growth. Experience using marketing automation platforms such as Marketo or HubSpot and CRM tools such as Salesforce. Proven experience planning and executing account-based marketing (ABM) campaigns. Experience managing marketing budgets, forecasting spend, and measuring program effectiveness. Bachelor’s degree in Marketing, Business, or a related discipline. Strong analytical skills with the ability to translate campaign data into actionable recommendations. Excellent communication and presentation skills, with experience engaging sales and marketing leadership. Ability to manage multiple priorities, work independently, and operate effectively in a fast-paced environment. Preferred experience in technology, cybersecurity, or SaaS industries. Experience with regional trade shows, customer events, content localization, and mentoring other marketing professionals is a plus. Advanced degree such as an MBA or equivalent professional experience is preferred. Benefits: Competitive annual compensation range of $142,000 - $158,000 USD, including bonus and equity opportunities. Stock options and annual bonus eligibility. Comprehensive benefits package designed to support employee well-being and long-term success. Flexible remote work environment. Opportunities for professional growth, learning, and career development. Supportive and inclusive workplace culture. Access to programs and resources that encourage collaboration, community building, and employee engagement.

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