Senior Sales Manager (Wholesale)

Accountabilities:
The Senior Sales Manager (Wholesale) will lead wholesale revenue growth by managing strategic retail partnerships, developing sales strategies, and ensuring strong execution across national and independent retailer channels. This role requires a combination of commercial leadership, relationship building, retail marketing expertise, and data-driven decision-making. Own the sales strategy, forecasting, account planning, and P&L relationships for key national retail partners while identifying opportunities to increase revenue and market share. Build and maintain strong relationships with retail buyers, acting as a trusted strategic partner and proactively bringing insights, recommendations, and growth opportunities. Analyze POS data, sell-through performance, and market trends to develop actionable strategies that improve retail performance. Lead the strategy for independent retailer channels, ensuring merchandising, promotions, and partner activities align with broader business objectives. Manage third-party representatives, agencies, and external partners supporting retail expansion and account development. Develop and oversee retail marketing calendars, including launches, seasonal campaigns, sampling programs, promotional activities, and in-store activations. Partner with internal creative and operational teams to deliver retailer-specific marketing materials, product launches, and sales enablement resources. Evaluate the effectiveness of co-op investments, promotional activities, and retail programs to optimize future strategies. Build and support wholesale operations teams while maintaining a hands-on approach to execution, reporting, and account management. Collaborate with operations, supply chain, and vendors to ensure product availability, fulfillment accuracy, and successful retail execution. Requirements: The ideal candidate is a strategic and results-oriented sales leader with deep experience growing consumer brands through retail partnerships. They should combine strong commercial instincts with hands-on expertise in wholesale sales, retail marketing, and account development. 7+ years of experience in retail or wholesale sales, preferably within a consumer brand environment. Proven success growing revenue and sell-through performance within major retail accounts. Direct experience managing strategic retail partnerships such as Target, Ulta, or similar large-scale retailers. Strong understanding of forecasting, account planning, P&L ownership, inventory management, POS analytics, and sales performance optimization. Experience developing and executing retail marketing initiatives, including promotions, co-op investments, sampling, merchandising, and in-store activations. Ability to build trusted relationships with buyers, negotiate effectively, and identify opportunities for commercial growth. Experience managing teams while maintaining ownership of strategic execution and operational details. Strong analytical skills with the ability to transform sales data into clear business recommendations. Experience managing external agencies, sales representatives, vendors, or retail partners is preferred. Familiarity with CRM systems, sales reporting platforms, and account planning tools is a plus. Experience with international retail expansion, Sephora, Olive Young, Faire.com, or similar retail ecosystems is an advantage. Benefits: Fully remote work environment with flexibility to work from anywhere. Flexible paid time off policy. Generous medical benefits package. Competitive compensation based on experience and qualifications. Opportunity to work closely with executive leadership and influence company-wide retail strategy. High level of ownership and autonomy within a growing organization. Opportunity to shape wholesale growth initiatives and build scalable commercial processes.

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