Sr. Growth Marketing Specialist

Accountabilities:
As a Sr. Growth Marketing Specialist, you will take ownership of acquisition performance, campaign optimization, and growth initiatives across key product areas. You will combine strong analytical skills with hands-on execution to identify opportunities, improve efficiency, and drive sustainable business growth. Own acquisition performance for assigned product categories, becoming the primary expert on key metrics, risks, opportunities, and recommendations. Analyze unit economics including CAC, LTV-to-CAC, contribution margin, and payback periods to guide investment decisions and improve growth efficiency. Build, launch, monitor, and optimize paid acquisition campaigns across platforms such as Meta, Google, YouTube, and emerging channels. Manage campaign budgets, audience strategies, bidding approaches, and performance adjustments to achieve growth targets. Investigate performance trends, identify root causes behind changes, and translate insights into actionable recommendations. Develop and maintain a structured testing roadmap covering creative, audiences, landing pages, and conversion improvements. Create performance-focused creative briefs and collaborate with internal and external partners to deliver impactful marketing assets. Identify opportunities to improve customer journeys, landing pages, and onboarding experiences through experimentation and collaboration with product teams. Grow into strategic channel ownership by contributing to quarterly planning, forecasting, and budget recommendations. Requirements: The ideal candidate is a hands-on growth marketing professional who combines strong execution skills with analytical thinking and a passion for experimentation. You should be comfortable managing performance campaigns, interpreting data, and operating independently in a high-growth environment. 4+ years of experience in growth marketing, performance marketing, or a similar acquisition-focused role. Proven experience managing meaningful advertising budgets across platforms such as Meta Ads, Google Ads, YouTube, mobile advertising, and/or direct mail. Experience developing, testing, and optimizing performance creative across formats including static, video, and user-generated content. Strong understanding of A/B testing methodologies, conversion rate optimization, and experimentation frameworks. Advanced analytical skills with experience using Excel, Google Sheets, and business intelligence or product analytics tools such as Looker, Mixpanel, or Amplitude. Solid understanding of marketing measurement fundamentals, including UTM tracking, conversion tracking, attribution, and server-side events. Experience in direct-to-consumer, e-commerce, subscription, or similar growth-focused businesses is strongly preferred. Proactive, curious, and comfortable independently identifying problems and developing solutions. Strong ability to use data objectively, adapt based on insights, and communicate recommendations clearly. Experience with SQL, data visualization tools, healthcare/wellness industries, affiliate or influencer acquisition, incrementality testing, or quarterly channel planning is a plus. Benefits: Competitive compensation package. Full medical, dental, and vision benefits. Maternity and paternity support. Four weeks of vacation annually, including dedicated holiday time. Stock option grant opportunities. Fully remote work environment with flexibility to work from anywhere in Canada. Inclusive and supportive team culture focused on equal access to opportunities. Accommodation support available throughout the recruitment process.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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