Growth Marketing Specialist | Talent Marketplace

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GRAPHIC DESIGNER

Vertical: Marketing

Location: Remote - Philippines, Eastern Europe, and Latin America

USD Salary: Negotiable based on experience

The Growth Marketing Specialist is responsible for designing, executing, and iterating on data-driven growth experiments to acquire, activate, and retain customers across the funnel. This role sits at the intersection of marketing, analytics, and product, applying a test-and-learn approach to identify the highest-impact growth levers. The Growth Marketing Specialist is comfortable owning multiple channels simultaneously and uses data to prioritize efforts, validate hypotheses, and scale what works.

KEY RESPONSIBILITIES

• Develop and execute growth experiments across acquisition, activation, retention, and referral channels.
• Identify, prioritize, and test growth hypotheses using structured frameworks (e.g., ICE, PIE scoring).
• Manage and optimize performance marketing channels including paid social, paid search, email, and SEO.
• Analyze funnel data to identify conversion bottlenecks and develop strategies to address them.
• Own A/B testing programs across landing pages, ad creative, onboarding flows, and email sequences.
• Collaborate with product, content, and creative teams to execute cross-functional growth initiatives.
• Monitor and report on growth KPIs including CAC, LTV, retention rates, and funnel conversion metrics.
• Build and maintain dashboards to track key growth metrics and experiment results.
• Research and implement new growth channels, tools, and tactics.
• Present experiment findings and growth insights to leadership with clear recommendations.

Requirements

• 2–4 years of bookkeeping experience.
• Proficiency in accounting software (QuickBooks, Xero, or similar).
• Strong understanding of double-entry bookkeeping principles and financial transaction recording.
• Experience with bank reconciliations, AP/AR, and month-end close processes.
• High attention to detail and commitment to accuracy.
• Strong organizational skills with the ability to manage multiple accounts or clients simultaneously.
• Proficiency in Excel or Google Sheets for financial data management.

NICE TO HAVE

• Experience with growth in a SaaS, D2C, or ecommerce environment.
• Familiarity with product-led growth (PLG) strategies.
• Knowledge of SQL or basic data querying for self-serve analytics.
• Experience with landing page tools (Unbounce, Webflow, or similar).
• Background in CRO (Conversion Rate Optimization).
• Experience building and analyzing customer lifecycle email programs.

Benefits

Why Join the HireLago Talent Marketplace?

• ✅ Become a Certified Professional through our vetting process.
• ✅ Showcase your profile on the HireLago Talent Marketplace, trusted by growing startups, agencies, and established companies worldwide.
• ✅ Gain access to exclusive remote opportunities before they're publicly advertised.
• ✅ Get matched with roles that fit your skills, experience, schedule, and salary expectations.
• ✅ Build long-term career opportunities through our growing global employer network.
• ✅ 100% free for professionals, no placement fees, subscriptions, or hidden costs.