SEO Specialist

About Legend
At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

Your Impact:
Own the SEO performance of a key market, driving its roadmap forward, uncovering new opportunities and keeping us ahead of the competition. Turn complex data into action, spotting patterns and opportunities across large websites and using them to shape what we prioritise next. Experiment with AI and automation to make your own SEO workflows faster, smarter and more scalable without compromising on quality. Build and test automation workflows that can scale across the wider SEO team, including opportunities to transform how we approach areas such as SEO QA. Look beyond individual markets to measure the impact of wider changes across our portfolio and turn your findings into clear strategic recommendations. Help shape how SEO evolves at Legend, reducing repetitive manual work and creating more space for strategic thinking, experimentation and high-impact optimisation.

What You'll Bring:
Strong SEO fundamentals, particularly across on-page optimisation, alongside enough technical SEO knowledge to understand how processes work before looking at how to automate them. A highly analytical mindset, with experience working with complex datasets and using data to identify patterns, diagnose problems and uncover opportunities across large websites. Hands-on curiosity around AI and automation, with experience experimenting with new ways to improve and streamline how you work. Confidence using SEO data and analysis to uncover opportunities, diagnose performance and inform decision-making. The ability to turn complex analysis into a clear story, challenge assumptions and influence stakeholders with evidence-backed recommendations. The agility and ownership to thrive in a fast-moving environment where priorities can shift, problems aren't always neatly defined and you're trusted to find the way forward.

The Interview Process:
1st: Initial Chat with Talent Partner (45 mins via Zoom) 2nd: Interview with our team, Head of SEO and Senior SEO Manager (1 hour video via Zoom) 3rd: Take home task - you will be given 3 days to complete the task and present it back to the team, Head of SEO and Chief Gaming Officer (1hour 30min video via Zoom)

Why Legend?
Super smart colleagues to work alongside and learn from. Engaging development opportunities at all levels. Tailored flexibility for your work-life balance. Annual discretionary bonus to reward your efforts. Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance. Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead! Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.