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Panel Content Manager at M3USA · globalremotely

Company Description

About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Business Unit Mission:

All Global, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

All Global maintains ISO 26362 and ISO 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. All Global services incorporate all the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors.

Job Description

Role Mission:

The Panel Content Manager is responsible for leading the planning, creation, optimisation, and management of written and multimedia content across all centralised panel brands within the M3 Group. This role ensures that all content aligns with the organisation's brand guidelines and strategic objectives, enhances user experience, and drives business results. The ideal candidate is a strategic thinker with a passion for storytelling, and a strong command of content operations with excellent leadership capabilities.

Essential Duties and Responsibilities:

Including, but not limited to the following:

Team Leadership & Stakeholder Collaboration

Manage and support the content team, ensuring timely delivery of high-quality content.
Provide direction, feedback, and oversight on team performance and daily operations.
Collaborate closely with internal stakeholders and cross-functional teams across all panel functions and brands.
Partner with the Panel Marketing Team to execute strategic marketing initiatives both regionally and globally.
Represent the panel team in external forums such as webinars, interviews, and roundtable discussions, as needed.

Content Strategy & Editorial Execution

Implement and manage an existing centralised content strategy, ensuring continuity and alignment with brand and business objectives.
Maintain the editorial calendar across centralised panel brands, ensuring timely, relevant, and engaging content publication.
Identify content gaps and provide recommendations to improve content relevance and performance.
Approve and review content assets to ensure quality, consistency, and brand alignment.

Content Quality, SEO & Performance

Produce SEO-optimised, user-focused content that drives engagement and supports lead generation goals.
Monitor content performance using key metrics (e.g., web traffic, conversions, bounce rate) in collaboration with the Digital Marketing Manager.
Conduct keyword research and stay up to date with content trends, SEO best practices, and evolving consumer behaviour.
Ensure consistent tone, messaging, and visual branding across all channels (websites, email, social media, and video).

Content Operations & Governance

Uphold and enforce content guidelines, editorial standards, and branding requirements.
Liaise with freelances and manage monthly reporting and invoicing related to external vendors.
Support the ongoing development of content tools and platforms.
Maintain a high level of organisation, ensuring content workflows and project deadlines are consistently met.

Competencies & Skills

Passion for content creation.
Strong creative thinking, with the ability to generate fresh ideas and content concepts.
Proficiency in SEO best practices and content optimisation strategies.
Skilled in managing content across multiple platforms and adapting content for different audiences.
Exceptional attention to detail, organisation, and project/time management skills.
Comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams.
Analytical mindset with the ability to measure performance and make data-driven decisions.
Working knowledge of content management systems (e.g., WordPress), Google Analytics, and social media tools.
Familiarity with Adobe Creative Suite and basic HTML/web publishing is a plus.

Qualifications

Education and Training Required:

Bachelor’s degree in business administration, marketing, or a related field, or relevant experience; advanced degree preferred

Minimum Experience:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
3+ years of experience in content marketing, content strategy, or a related role.
Proven experience managing content teams and editorial calendars.

Knowledge, Skill, Ability:

Excellent written and verbal communication skills.
Strong organisational and time-management skills, with attention to detail.
Experience in healthcare, B2C marketing, or global/multi-brand environments.
Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite.
Basic knowledge of HTML and web publishing.
Self-motivated and driven with a passion for excellence
Able to make decisions, take ownership, and accept accountability
Strong ability to manage time and work independently
Analytical mindset with the ability to interpret data and optimise campaigns.