HubSpot CRM Specialist - #35180

As a HubSpot CRM Specialist, you will manage, optimize, and expand the client’s HubSpot ecosystem. This role will be responsible for maintaining CRM data integrity, building customer segmentation, developing marketing automation workflows, creating reports and dashboards, and supporting sales and marketing initiatives through the HubSpot platform.

Company Profile:

Our client is a leading US-based eCommerce company backed by over 75 years of experience in the HVAC industry. Since launching its online platform in 2015, the company has grown into one of the largest online suppliers in its industry, with over 400 employees, 7 distribution centers, and more than 140,000 orders fulfilled across the United States.

As the company continues to grow, they are looking for a HubSpot CRM Specialist to manage and optimize their HubSpot ecosystem. This role will focus on CRM administration, data integrity, customer segmentation, workflow automation, and supporting sales and marketing initiatives to drive business growth.

Take advantage of this exciting opportunity to join a fast-growing US company where you'll work closely with both the marketing and development teams while playing a key role in optimizing a business-critical CRM platform and contributing to impactful automation and process improvement initiatives.

Duties and Responsibilities:

HubSpot CRM Administration

• Manage and maintain all customer, company, deal, and custom object records within HubSpot

• Ensure data accuracy, consistency, and integrity across the CRM

• Perform ongoing database maintenance, cleansing, and optimization

Marketing Automation & Campaign Management

• Build, deploy, and optimize email marketing campaigns within HubSpot

• Create and maintain automated workflows for lead nurturing, customer retention, and sales enablement

• Manage SMS, email, and lifecycle marketing programs through HubSpot

• Support integration and management of advertising audiences and remarketing campaigns within HubSpot

HubSpot Reporting & Analytics

• Create and maintain dashboards for marketing, sales, and executive leadership teams

• Develop reports on campaign performance, customer engagement, lead generation,pipeline activity, and revenue attribution

• Analyze customer lifecycle stages and identify opportunities for optimization

• Track sales team activity, lead follow-up, and conversion performance

• Provide actionable insights and recommendations based on CRM data

HubSpot Optimization & Strategy

• Identify opportunities to improve CRM processes, automation, and user adoption

• Collaborate with marketing, sales, and leadership teams to align HubSpot capabilities with business objectives

• Recommend and implement best practices for CRM management and marketing automation

• Support new HubSpot feature adoption and system enhancements

• Document processes and provide training to internal users when needed

Requirements

Must-have Skills/Qualification:

• Two or more years of experience managing and optimizing HubSpot CRM

• Experience with HubSpot Marketing Hub and Sales Hub

• Strong understanding of CRM data management, segmentation, and automation best practices

• Experience creating reports, dashboards, and performance analyses within HubSpot

• Experience implementing and managing email marketing and automated customer journeys

• Knowledge of lead management, lifecycle stages, and sales pipeline reporting

• Strong analytical and problem-solving skills

• Experience troubleshooting data quality and CRM process issues

• Excellent organizational and project management abilities

Advantageous Skills/Experience:

• Experience with Documentation

• HubSpot certifications