Product Marketing Operations Manager

Product Marketing Operations Manager
Role Overview
Siemens Digital Industries Software is seeking a Product Marketing Operations Manager to elevate how Product Marketing plans, executes, and measures go-to-market initiatives. This role will own the systems, standards, processes, and operating rhythms that ensure Product Marketing deliverables are consistent, high quality, and operationally effective across product launches, sales enablement, and ongoing releases.
The successful candidate will serve as the operational backbone of the Product Marketing organization, driving process excellence, cross-functional coordination, content governance, and performance visibility. This role will partner closely with Product Marketing, Revenue Operations, Sales Enablement, Marketing Operations, Product Operations, and Sales teams to ensure seamless execution and measurable impact.
 
Key Responsibilities
Content Quality, Consistency, and Governance
• Review Product Marketing deliverables, including messaging frameworks, launch briefs, sales presentations, battlecards, one-pagers, and enablement assets to ensure consistency, accuracy, and professional presentation.
• Enforce content standards related to messaging, branding, structure, and formatting across products and campaigns.
• Establish quality-control processes that ensure Product Marketing outputs are polished, cohesive, and aligned with organizational standards.
• Drive continuous improvement of content review and approval workflows.
Content Management and Document Operations
• Own and maintain the Product Marketing repository and source of truth for critical documentation.
• Define and enforce folder structures, naming conventions, version control practices, and document governance standards.
• Develop and maintain templates, checklists, and best practices for common Product Marketing deliverables.
• Promote adoption of documentation standards across the Product Marketing organization.
Enablement Planning and Coordination
• Partner with Revenue Operations and Sales Enablement teams to develop and manage enablement calendars supporting product launches, releases, and messaging updates.
• Coordinate the timing of Product Marketing deliverables with enablement activities to ensure field readiness before customer-facing changes occur.
• Track enablement milestones, training completion, and stakeholder readiness.
• Support the successful delivery of learning modules, playbooks, webinars, and live enablement sessions.
Data Management and Cross-Functional Reporting
• Collaborate with Marketing Operations and Product Operations teams to ensure systems, workflows, and reporting structures effectively capture Product Marketing-related data.
• Define and maintain standards for key Product Marketing inputs, including personas, use cases, messaging narratives, launch tiers, and market segments.
• Ensure Product Marketing data is consistently represented across CRM, marketing automation, enablement, and analytics platforms.
• Support the development of reliable reporting frameworks that demonstrate Product Marketing effectiveness and business impact.
Operational Metrics and Dashboard Management
• Establish and track key operational metrics, including launch readiness, asset completion, enablement participation, milestone adherence, and execution quality.
• Develop and maintain dashboards and reporting mechanisms that provide leadership with visibility into progress, risks, and opportunities.
• Monitor performance trends and proactively identify areas requiring attention or process improvement.
• Deliver recurring operational reviews and status reporting to Product Marketing leadership.
Operating Calendar and Cross-Functional Alignment
• Build and manage the Product Marketing operating calendar, including product launches, releases, campaigns, field events, and strategic initiatives.
• Facilitate regular cross-functional planning and alignment meetings with Product Management, Sales, Revenue Operations, Marketing, and Enablement teams.
• Identify and manage dependencies, risks, and scheduling conflicts across initiatives.
• Ensure stakeholders maintain visibility into key milestones and execution timelines.
Process Development and Playbook Management
• Define, document, and maintain standardized Product Marketing processes covering messaging development, content creation, launch execution, sales enablement, and release management.
• Create and maintain playbooks, operating procedures, templates, and checklists that improve consistency and scalability.
• Lead onboarding and training efforts related to Product Marketing processes and standards.
• Continuously refine processes based on stakeholder feedback, lessons learned, and retrospective reviews.
 
Required Qualifications
• 10+ years of experience in B2B SaaS Product Marketing, Marketing Operations, Revenue Operations, Go-to-Market Operations, or a related discipline.
• Proven experience managing complex cross-functional programs and operational initiatives.
• Strong project and program management skills with the ability to coordinate multiple stakeholders and competing priorities.
• Experience with content management systems, enablement workflows, reporting tools, and operational processes.
• Exceptional attention to detail with a strong editorial eye for clarity, consistency, structure, and presentation quality.
• Ability to drive adoption of processes, standards, and best practices without direct authority.
• Excellent written and verbal communication skills with the ability to work effectively across technical and business audiences.
• Strong organizational skills and a proactive, execution-oriented mindset.
Preferred Qualifications
• Experience supporting global product launches and large-scale go-to-market programs.
• Familiarity with CRM, marketing automation, sales enablement, and product analytics platforms.
• Experience developing operational dashboards and executive-level reporting.
• Knowledge of product marketing frameworks, messaging development methodologies, and launch management practices.
• Experience working in a fast-paced, matrixed B2B SaaS organization.
 
Why Join Us?
This role offers the opportunity to shape and scale the operational foundation of a high-performing Product Marketing organization. You will play a critical role in ensuring Product Marketing teams can execute efficiently, maintain high-quality standards, and deliver measurable business impact while partnering closely with leaders across Product, Sales, Marketing, Revenue Operations, and Enablement.