Why this role matters
Nurses are the heart of healthcare, and many already work in the health systems that need them most. As our VP, Partnerships & Recruitment, you'll build and run Nightingale's national B2B recruitment organization. You'll bring our nursing programs to the employers, educators, and communities that want to grow their workforce. You'll set the strategy, own the P&L, and build a team in every state we serve. It's a rare chance to build something from the ground up in our Growth Office.
What you'll do
- Build a state-by-state recruitment organization. Hire and lead a B2B recruitment team in every state. Define the market model for each state (five primary and two secondary markets). Set territories, quotas, and performance standards, and scale as states are added.
- Secure preferred-pricing contracts. Lead your team to agreements with health systems and employers. Coordinate pricing and tuition models with the CFO and CGO. Make the final call on contract terms within your delegated authority.
- Run onsite events and campaigns. Oversee events and campaigns at partner health system sites that produce qualified leads, applications, and enrollments.
- Own the marketing and awareness plan. Build awareness of our nursing programs among health system employees, partners, and communities. Work with Marketing on messaging, channels, budget, and measurement.
- Form articulation agreements. Partner with other educational programs, with events and co-marketing at those sites.
- Build economic and workforce development relationships. Use them to secure funding, expand employer tuition support, and strengthen our market position.
- Lead executive relationships. Engage CNO, CFO, COO, CEO, and CHRO leaders. Represent Nightingale at industry forums and health association convenings.
- Own revenue, P&L, and the operating model. Manage partner-sourced enrollment, cost per lead and cost per start, margin, and forecasting. Design CRM and pipeline governance (Salesforce and HubSpot) and attribution reporting.
- Integrate across Functions. Work with Enrollment, Marketing, Academic and Clinical Operations, and Finance. Confirm that program delivery and clinical placement capacity can meet commitments before the team signs agreements.
- Lead culture. Build a high-impact culture grounded in clear metrics, coaching, and accountability, consistent with the Core 7.
You'll also lead B2B admissions, Title IV partner onboarding, and representation of NEG Nursing Workforce Leadership.
What you'll bring
Required
- Enterprise-level brand building: Proven experience building and scaling a brand at the enterprise level, with ownership of brand strategy, positioning, and awareness across multiple states or nationally
- Enterprise-level executive leadership: Proven experience leading at the enterprise level, with accountability for a P&L, a multi-state organization, and C-suite relationships
- 10+ years in B2B business development, strategic sales, or partnership leadership, including healthcare, health systems, or a health-adjacent industry
- Experience building and leading a multi-state field sales or recruitment team
- A track record of closing contracts with health system executives
- Experience with territory design, quota management, and event-based or field recruitment
- Experience with marketing strategy and campaign oversight
- Ability to build ROI and business cases on workforce economics
- Working knowledge of healthcare workforce dynamics (nursing shortage, turnover, licensure)
- CRM proficiency (Salesforce preferred), including building pipeline governance
- Bachelor's degree. An MBA, MHA, or clinical credential is preferred, and equivalent experience is considered.
Preferred
- Nursing or higher education enrollment experience, including articulation agreements
- Experience with workforce boards, state workforce funding, or economic development organizations
- Healthcare staffing or talent platform experience in strategic accounts
- Experience with rural health systems, critical access hospitals, or community health networks
All new hires are required to attend New Collaborator Orientation (NCO) in Salt Lake City, Utah. The College will cover travel, lodging, and other accommodations.
Nightingale’s commitment to diversity and inclusion is reflected both in our learners and collaborators because we believe the best outcomes for learners from underserved and diverse populations are achieved through collaborators with similar backgrounds and cultures. Nightingale Education Group is an equal opportunity employer.
Our Mission (not just words on the wall, we live it, love it, and daily contribute to it): With the primary focus on higher learning in healthcare professions, Nightingale Education Group contributes to elevating education, health, and employment systems through facilitation of academic achievement, personal growth, and professional development of its learners, alumni, and collaborators, while serving diverse communities.
At Nightingale Education Group, our Innovative Education model helps transform rural health landscapes through our blended-distance learning platform. Every person involved with Nightingale Education Group helps to change the lives of our learners, our communities, and ultimately the world by adding to the quality of healthcare. We are proud to have graduated nearly 5,000 nurses serving communities in need. We are serious about our outcomes and have a little bit of fun getting there.
The professional and personal development of our learners and our collaborators is our company’s foundation. Not only do we develop strategies that promote a positive work-life integration, but we also create an environment that invites you to become an expert in your field, be it through higher education or professional development. Put simply, we elevate employment, elevate health, and elevate education. We’re so happy that you’ve found us!
Employment is contingent upon successful completion of a background check and drug screen.
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