Target Customer Planning Manager

ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

The Target Customer Planning Manager at Olipop will increase sales efficiency through strategic insights, working collaboratively with field sales teams, revenue growth management, and demand teams to deliver consistent and aligned sales strategies. This role requires a strong analytical mindset, the ability to forecast demand, experience managing/tracking promotional efforts and excellent cross-functional leadership skills.  A passion for (and experience with) Target, combined with the ability to build strong internal and external relationships will be critical for success. 

While we're prioritizing candidates that are based in Minnesota or surrounding areas, all are strongly encouraged to apply. 

RESPONSIBILITIES 

Forecasting: 

• Develop and manage accurate sales, production, and operational targets based on historical data, market trends, and business forecasts. 

Promotional Planning:   

• Maintaining accurate promotional planning and spending information across our planning tools.   

• Ensure contracts/submissions are up to date and tracked effectively.  

• Support with post Promotional Analysis to ensure the strongest ROI on trade strategy.  

Cross-Functional Collaboration:  

• Work with Sales, Marketing, Finance, Supply and other departments to ensure alignment on targets, timelines, strategies and resource allocation. 

Data Analysis & Reporting:  

• Analyze performance data to identify trends, opportunities, and risks. Prepare and deliver regular reports and presentations on performance. 

Retail Execution: 

• Effectively communicate strategies and priorities through Monthly Key Account Priorities 30/60/90 to field teams, 3rd party merchandising partners, and broker partners to optimize sales at Target. 

Customer Support functions:  

• Provide necessary customer support functions, along with broker team, to ensure optimal sales and revenue to be realized. 

• Oversee the input and management of promotional plans in internal portals (Confido), promo planning tools and customer portals.  

• Review weekly customer POs and make adjustments as necessary. 

 

QUALIFICATIONS 

• 5+ years of sales planning and/or retailer account management experience within the CPG industry. 

• Target headquarter level experience is mandatory for this role, including familiarity with Target’s POL portal. 

• Proficiency in Anaplan or similar forecasting tool. 

• Strong analytical and communication skills, with the ability to translate data into clear, compelling insights for leadership 

• Demonstrated ability to align sales execution with strategic business goals through: 

• Data-driven storytelling and insights  

• Development of primary and contingency plans to deliver results 

• Must be able to travel 4-6 weeks annually. 

 

 

REQUIREMENTS: 

Success at OLIPOP is about energy, curiosity, and ownership—we’re building something big, and we need people who move fast, care deeply, and get things done. 

• Holistic sales skills to align to our strategic goals including:  

• Use of data and data-based story telling  

• Identification of primary and backup strategies 

• Chase the mammoth! You show up driven, focused, and ready to win every day. 

• Lead with high EQ. You build trust, influence effectively, and bring people along. 

• Live the mission. You’re passionate about OLIPOP and motivated to make an impact. 

• Stay consumer-obsessed. You’re always curious about how to better understand and reach our audience. 

• Thrive in startup mode. You move fast, adapt quickly, and embrace the unknown. 

• Own it end-to-end. Self-starter who executes quickly and takes full ownership. 

• Be scrappy + solutions-oriented. Resourceful, proactive, and ready to solve whatever comes your way 

• Must be able to work flexible hours and travel across the country, including evenings and potentially weekends for special events/team off sites. 

• Clean driver’s license, reliable transportation and proof of insurance.  

 

 

REPORTS TO:  VP of Customer Planning 

COMPENSATION: $110,000 - $140,000 + Bonus 

HOW WE WORK

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.

We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.

 

WHAT WE VALUE

At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together. 

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
• Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
• Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.

 

WHAT WE’RE LOOKING FOR

Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who: 

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration
• Are fired up by building something new, and making it better every day

Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.

 

We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at recruiting@drinkolipop.com.

We are proud to be an Equal Opportunity Employer.  OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.

 

Submission of Application Materials
Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered.

Unsolicited materials may include, but are not limited to:

• Marketing or promotional concepts
• Business ideas or strategies
• Photographs, videos, or other media
• Presentations, designs, or other creative content

By submitting any materials beyond those explicitly requested, you agree that:

1. You are voluntarily providing such materials;
2. You irrevocably assign all rights, title, and interest in and to those materials to Olipop Inc.; and
3. Olipop Inc. may use, reproduce, modify, distribute, or otherwise exploit such materials for any purpose anywhere in the world, without restriction or compensation.