Media Buyer/Paid Media Specialist for a US DTC Marketing Agency (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client:

Looking for a Media Buyer who wants to learn the performance marketing craft properly. This is a hands-in-the-account role from day one for someone obsessed with what makes an ad account scale profitably, not just spend. You will work hand-in-hand with senior buyers to plan, launch, and optimize paid campaigns primarily on Meta, with growing responsibility on AppLovin / Axon.

You NEED experience, and sharp instincts, comfort with BIG numbers, and the drive to get great at this fast.
You'll be building campaigns, reading data, spotting what's working, and learning to make confident scale/kill decisions across a portfolio of fast-growing DTC e-commerce brands.

This is a high-performance environment built for hungry, ambitious people who take real ownership of their accounts and treat client budgets like their own.

You'll be responsible for

• Building, launching, and managing Meta campaigns (CBO/ABO structures, audiences, placements, creative testing).
• Supporting and growing into independent buying on AppLovin / Axon.
• Monitoring daily performance and flagging scaling opportunities, underperformers, and anomalies.
• Running structured creative and audience tests, and documenting the results.
• Pulling, organizing, and interpreting performance data to inform decisions, and producing clear weekly client reports.
• Analyzing creative performance using soft metrics (CTR, CPM, CPC), benchmarking against account averages, and clearly communicating those reads to strategists and clients.
• Helping maintain clean account hygiene, naming conventions, and tracking.

Requirements

• 3 - 5 years of hands-on paid media experience in DTC environments, either in-house or at marketing agencies working with DTC brands
• Managed monthly per brand around USD 300k1M on ad spend (yes, our clients invest over 25k a day on ad spend; you need to manage BIG numbers)
• Clear written communication in English.
• Genuine fluency with Meta Ads Manager — you've built campaigns, not just read about them.
• Strong numerical sense; comfortable living in spreadsheets and dashboards.
• A direct-response mindset: you care about CPA, ROAS, and contribution margin, not vanity metrics.
• Working knowledge of tracking and attribution tools (pixels, CAPI, ClickFlare, GA4, etc.).
• Comfortable staying responsive when accounts demand it, including the occasional evening or weekend during launches or scaling pushes.
• Availability during key EST windows to analyze performance and take action (scale, kill, pull back, etc.).

Nice to have

• Experience with AdManage (strongly preferred).
• Hands-on time with AppLovin / Axon or other programmatic / native platforms.
• Basic understanding of creative.

Benefits

• Competitive base salary.
• Fully remote, full-time contractor role.
• Learn direct-response media buying directly from senior operators managing significant spend.
• Real ownership early—you won't be stuck pulling reports for a year.
• Work across a diverse roster of scaling, fast-growing DTC brands in fashion, beauty, and lifestyle.
• A fast-paced team environment that rewards results and fosters growth into a senior media buyer role.