Events Manager

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility. 

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students.  We are passionate advocates for our  customers and for our employees and we invite you to join us on this exciting journey.

Who we’re looking for:

We are looking for an exceptionally organized and dynamic Marketing Events Manager to be the driving force behind our entire events strategy. You will be the sole owner of all local, regional, and national events, turning strategic event participation into measurable lead generation and brand awareness.

This role requires a proactive approach, impeccable execution, and the ability to work independently to manage a high volume of logistical demands. You will be a key player in bridging the gap between our marketing and sales teams, ensuring every event delivers maximum ROI.

This role will include:

This is a high-volume, high-impact role where you will own the full event lifecycle from research to ROI analysis.

Event Strategy & Execution (70+ Events Annually!)

• Total Ownership: Manage all logistics for 70+ contracted events per year, including trade shows, conferences, and virtual events. This includes: tracking deadlines, registration, booth selection, payment, organizing materials, swag, shipping, and travel arrangements.
• Strategic Research: Proactively research and recommend new external trade shows and conferences targeting key audiences: Public Information Officers (PIOs), Chief Technology Officers (CTOs), and Superintendents.
• Budget Management: Own and meticulously manage the overall trade show and events budget to ensure cost-efficiency.
• Hands-On Travel: Travel to at least 2 key marketing events per year to provide on-site support, and evaluate our processes and strategies firsthand.

Lead Generation & ROI

• Pre- & Post-Event Marketing: Provide hands-on marketing support, driving pre-event lead generation campaigns and post-event follow-up coordination.
• Impact Analysis: Capture and meticulously track event leads in our CRM dashboard to calculate the ROI for each event and the overall impact of our marketing efforts.

Partnerships & Brand Management

• Association Coordination: Work with national school leadership organizations (e.g., CoSN, ISTE, NSPRA) and their local/state chapters, as well as regional education service agencies.
• Speaker Coordination: Organize and manage speaking opportunities for ParentSquare executives and subject matter experts at various events.
• Swag Management: Manage all ParentSquare swag and branded items, including vendor partnerships, warehousing, inventory management, and fulfilling requests from across the organization.

• Experience: 2+ years of direct experience managing events specifically designed to generate leads for a B2B or EdTech company.
• Execution Focus: Exceptional organizational skills and an unrelenting attention to detail. You thrive on managing multiple complex projects simultaneously.
• Collaboration: A demonstrated ability to effectively collaborate with cross-functional teams, including Sales, Customer Success, and Executives, to deliver successful events.
• Independence: The ability to work independently and take full ownership of your domain.
• Travel Readiness: A desire to travel for key conferences and meetings (approximately 2+ times per year).

At ParentSquare, we believe in winning together and building a product that truly serves schools, educators, and families. We value transparency, collaboration, and an entrepreneurial spirit, and we look for team members who share these values. You’ll have the opportunity to lead design at scale, influence a fast-growing company, and make a meaningful impact on K-12 education.

The perks of working for us are great! You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1 
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• Generous PTO 
• 15 paid holidays, including your birthday! 

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive. 

We're an equal-opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be $70,000-$95,000 (DOE)