The hardest part of B2B isn't closing. It's access.
This role is about opening doors most people never get near, for a company that's rewriting itself AI-first while it's already winning.
Passion.io is a proven, profitable company at the moment it goes all-in on an AI-first, product-led model with YouAI. Real customers, real revenue, a brand people trust.
What we're building now is the B2B engine that puts our CEO in front of the right business owners, and the AI systems that make it scale. This is blue-ocean work on top of a company that already succeeded, and you'd be building it, not watching it.
The proof: Inc. 5000, Forbes 30 Under 30, 4.5 stars across 50k+ reviews, 15k+ customers, 3m+ users, $75m+ revenue.
We're hiring a B2B GTM / Growth Marketer - A strong IC to join our fully Remote team spread across the globe in 14+ countries who works directly with the CEO. Full-time, and hands-on from day one.
Requirements
The operator we're looking for
- A B2B GTM operator who gets into rooms with hard-to-reach buyers. If you can't reach the CEO, you reach the assistant and get on the calendar. You love sales, people, and funnels.
- SMB B2B experience with 24k EUR or larger contracts and the full buyer journey. Sales-literate, not just brand.
- A strategic builder: playbooks over decks. You place bets, prioritise hard, and follow through.
- AI-native. You build an agentic team around yourself so one operator delivers like a whole team.
- A direct-response brand instinct, comfortable ghostwriting and reaching as the founder.
- Someone who complements a visionary CEO with focus, structure, and execution.
What you'll own
- B2B and SMB go-to-market end to end: who we target, how we reach them, how we win.
- Getting the right people in the room through outbound, partnerships, and an education-led motion (EO and YPO, workshops, stages). Matt closes. The gap is access, not closing.
- Matt's platform: his personal brand and speaker placement, building "How to AI for business owners".
- Positioning and ICP messaging that make YouAI the obvious choice.
- The whole GTM built as AI and agentic systems, not manual labour.
What winning looks like
- Qualified pipeline and the right people in the room, consistently. This is the core metric.
- Matt on at least one relevant stage a quarter and a personal brand that's growing.
- A documented B2B and SMB GTM playbook the team can run.
- Agentic outbound systems live and working.
Benefits
What's in it for you
- Own and scale our 8-figure business into SMB B2B, AI-first and fully backed.
- Profit share and equity. We're building a $30m business with 30 people.
- Fully remote. The team already spans 14 countries.
- Equipment and vacation covered.
The move: If you know how to get in front of people everyone else can't reach, and you want to build a GTM engine from the ground up directly with the CEO, apply now. 👉 Show us one door you opened that you're proud of. We read every application.
🔥 Know the perfect person instead? There's a $5,000 USD referral bonus if you connect us with the person we hire.
Drop Monique (our Senior Talent and People Ops Manager) a DM directly.
Germany
Spain
Portugal
Canada