B2B Graphic Designer

Pavago · Contract · Posted 2w ago

B2B Graphic Designer

Position Type: Full-Time, Independent Contractor
Location: Remote
Working Hours: U.S. Eastern Standard Time (EST)

About the Role

At Pavago, one of our clients is hiring a B2B Graphic Designer to create high-performing static ad creatives that drive engagement, clicks, and conversions across digital advertising platforms.

This role is ideal for a designer who understands how to transform go-to-market messaging, campaign strategy, and Ideal Customer Profiles (ICPs) into compelling visual assets that capture attention and support measurable marketing performance.

You’ll collaborate closely with marketing and growth teams to design creatives for LinkedIn, Google Display, Meta, and other digital advertising platforms while continuously iterating based on campaign performance and testing insights.

If you enjoy designing with performance in mind—not just aesthetics—this is an excellent opportunity to make a direct impact on demand generation and business growth.

What You’ll Own

Ad Creative Design

Design high-converting static B2B ad creatives for LinkedIn, Google Display, Meta, and other digital advertising platforms.
Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts.
Produce multiple creative variations for A/B testing across headlines, imagery, layouts, and calls-to-action.
Create assets in multiple dimensions and formats optimized for each advertising platform.
Maintain brand consistency while tailoring creatives to different target audiences and campaign objectives.

Creative Strategy & Collaboration

Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign goals to inform creative direction.
Collaborate with marketing and growth teams to align creative assets with campaign objectives.
Participate in brainstorming sessions and contribute fresh creative concepts.
Review campaign performance insights and continuously refine creative assets based on results.
Balance creativity with performance-focused design decisions.

Creative Production & Workflow

Manage multiple design projects while maintaining quality and meeting deadlines.
Build and maintain organized libraries of templates, assets, and brand materials.
Develop scalable design systems and repeatable creative frameworks.
Leverage AI-powered design tools to accelerate ideation and creative workflows.
Ensure final deliverables meet quality and platform specifications.

Requirements

Must-Have Qualifications

Experience

3+ years of experience creating B2B advertising creatives for digital marketing campaigns.
Strong portfolio showcasing static ad creatives for LinkedIn, Google Display, Meta, or similar advertising platforms.

Technical Skills

Expert proficiency with:

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Canva

Strong ability to translate marketing strategy and messaging into high-performing visual designs.
Understanding of B2B advertising psychology, including:

Messaging hierarchy
Visual attention
CTA placement
Conversion-focused design

Familiarity with AI design tools such as:

Midjourney
Adobe Firefly
ChatGPT
Similar AI-assisted creative tools

Nice-to-Have

Experience working with performance marketing or demand generation teams.
Familiarity with advertising performance metrics such as:

CTR
CPC
Conversion Rate

Experience creating motion graphics or animated advertising assets.
Background in SaaS, technology, or professional services marketing.
Experience using project management platforms such as ClickUp, Asana, or Notion.

What Makes You a Strong Fit

Strong understanding of performance-driven creative design.
Excellent visual storytelling and layout skills.
Ability to balance creativity with measurable marketing outcomes.
Highly organized and capable of managing multiple projects simultaneously.
Collaborative mindset with strong communication skills.
Passion for continuous testing, learning, and creative improvement.

What a Typical Day Looks Like

Review campaign briefs and creative requirements.
Design static ad creatives for LinkedIn, Google Display, and Meta campaigns.
Develop multiple creative concepts for A/B testing.
Collaborate with marketing teams on messaging and campaign strategy.
Refine designs based on campaign performance and testing insights.
Organize creative assets and maintain design libraries.
Explore AI tools to improve creative workflows and production efficiency.

In short: You create performance-driven B2B advertising creatives that help marketing campaigns generate more engagement, higher click-through rates, and stronger business results.

Key Metrics for Success (KPIs)

On-time delivery of creative assets.
Creative quality and brand consistency.
Click-Through Rate (CTR) improvements.
Campaign engagement and conversion performance.
Creative testing velocity and iteration quality.
Stakeholder satisfaction and collaboration.
Efficient management of multiple creative projects.

Why Join Us?

Fully remote opportunity aligned with U.S. business hours.
High-impact role supporting performance marketing initiatives.
Opportunity to collaborate with experienced marketing and growth teams.
Ownership of creative strategy across multiple B2B campaigns.
Exposure to AI-powered creative workflows and modern advertising practices.
Career growth into Senior Graphic Designer, Creative Lead, or Performance Creative Strategist roles.

Interview Process

Initial Phone Screen
Spark Hire Intro Video (3–5 minutes)
Portfolio & Creative Review
Client Interview
Final Interview
Offer & Onboarding

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re a creative, performance-focused B2B Graphic Designer with a strong portfolio of digital advertising work and a passion for designing campaigns that drive measurable results, we’d love to hear from you. Apply today and help create impactful marketing assets that fuel business growth.

Apply on company site