Outbound Lead Generation Specialist - (Cold Email Focus)

Pavago · Full-time · Posted 3w ago

Cold Email Outreach Specialist – Outbound Lead Generation & Deliverability | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Preferred Locations: LATAM, South Africa, Philippines, Pakistan

About the Role

At Pavago, one of our clients is hiring a Cold Email Outreach Specialist / Outbound Lead Generation Representative to generate qualified pipeline through targeted, data-driven outbound email campaigns.

This is a hands-on role with ownership of the full cold email workflow — from prospect research and list building to campaign setup, copywriting, deliverability, optimization, reply management, and lead qualification.

This is not a passive list-sending role. You should understand how targeting, messaging, domain reputation, inbox health, and deliverability work together to drive outbound performance.

If you know how to build targeted lists, write cold emails that generate responses, maintain healthy sending infrastructure, and continuously optimize campaigns based on data, this role is a strong fit.

What You’ll Own

Prospect Research & List Building

Build highly targeted B2B prospect lists using:

Apollo
ZoomInfo
LinkedIn Sales Navigator
Crunchbase

Segment prospects by ICP, industry, role, company size, and geography
Research prospects and companies to identify personalization opportunities
Validate and clean lead data using tools such as NeverBounce, ZeroBounce, or Clearout
Maintain accurate and organized prospect databases

Cold Email Campaign Execution

Write compelling cold email copy, subject lines, and CTAs
Build and launch multi-step outbound sequences across 4–8 touchpoints
Personalize messaging using prospect, company, and industry insights
Manage campaign setup, scheduling, and sending workflows
Monitor campaigns daily and identify opportunities for improvement
Maintain consistent outbound campaign volume without sacrificing quality

Deliverability & Inbox Health

Manage domain and inbox warmup using platforms such as:

Instantly
Smartlead
Lemlist
Mailwarm

Monitor sender reputation, bounce rates, spam signals, and inbox health
Manage inbox and sending-account rotation
Identify deliverability problems before they significantly impact campaign performance
Troubleshoot common sending and inbox-placement issues
Understand the fundamentals of SPF, DKIM, and DMARC

Campaign Optimization & A/B Testing

A/B test:

Subject lines
Email copy
CTAs
Personalization
Send times

Track campaign performance including:

Open rates
Reply rates
Positive reply rates
Bounce rates
Qualified conversations

Identify underperforming campaigns and diagnose potential causes
Continuously improve targeting, messaging, and campaign structure based on data
Maintain organized reporting dashboards and campaign documentation

Lead Qualification & CRM Management

Monitor campaign replies and categorize responses accurately
Identify interested and qualified prospects
Route qualified opportunities to SDRs, Account Executives, or sales leadership
Provide clear notes and context during lead handoffs
Maintain accurate CRM records using:

HubSpot
Salesforce
Zoho
Similar CRM platforms

Ensure outreach and engagement data remains clean and up to date

Compliance & Outreach Best Practices

Follow applicable outbound email requirements, including CAN-SPAM, GDPR, and CCPA
Maintain suppression and opt-out lists
Ensure unsubscribe requests are handled correctly
Follow responsible sending practices designed to protect domain and sender reputation

Must-Have Experience & Skills

1–2+ years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing
Hands-on experience managing cold email campaigns
Experience with platforms such as:

Apollo
Instantly
Smartlead
Lemlist
Woodpecker

Strong cold email copywriting skills
Experience building prospect lists and segmenting audiences
Understanding of cold email deliverability fundamentals
Strong Excel or Google Sheets skills
Excellent written English communication
Strong attention to detail
Comfortable working independently during U.S. client business hours

Preferred Experience

Experience managing inbox health and deliverability at scale
Familiarity with DNS, SPF, DKIM, and DMARC
Experience generating outbound pipeline for:

B2B SaaS
Agencies
Professional services
High-ticket service businesses

Experience working alongside SDRs and Account Executives
Familiarity with CRM and outbound automation workflows
Experience troubleshooting low reply rates, high bounce rates, or deliverability issues

Tools & Tech

What Makes You a Strong Fit

You understand that successful cold email is about more than sending volume
You can balance deliverability, targeting, copy, and personalization
You write concise and persuasive outbound messaging
You’re analytical and comfortable making decisions from campaign data
You proactively identify problems instead of waiting for campaigns to fail
You’re organized and disciplined with campaign tracking
You enjoy testing new approaches and continuously improving performance

What a Typical Day Looks Like

You may start your day reviewing campaign performance, bounce rates, reply rates, and inbox health before checking replies and routing qualified prospects to sales.

From there, you’ll research new target accounts, build and clean prospect lists, write personalized sequences, launch campaigns, and run A/B tests.

Throughout the day, you’ll monitor deliverability, optimize underperforming campaigns, update CRM records, and ensure outbound systems remain organized and healthy.

In short: you own cold email execution from prospect data to qualified opportunity.

Key Metrics for Success

Positive reply rate
Qualified conversations generated
Qualified pipeline opportunities created
Healthy inbox placement and sender reputation
Bounce rates maintained within acceptable thresholds
Consistent campaign execution and optimization
Accurate lead qualification and routing
CRM and outreach data accuracy

Interview Process

Initial Phone Screen
Spark Hire Video Interview
Pavago Recruiter Interview
Practical Assessment – Cold Email Sequence Exercise
Client Interview
Offer & Background Verification

Apply Now

If you understand cold email outreach, B2B lead generation, deliverability, prospecting, and campaign optimization and enjoy turning targeted outreach into qualified sales opportunities, we’d love to hear from you.

Apply now and help build a consistent, scalable outbound pipeline.

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#LI-AG1

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