Senior Marketing Manager

Pavago · Full-time · Posted 3w ago

Senior Marketing Manager – Technical SEO, Growth & Marketing Operations | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Senior Marketing Manager / Head of Marketing Operations to lead and execute high-impact initiatives across Technical SEO, content, organic growth, digital marketing, and marketing operations.

This is a high-ownership, hands-on role for someone who can combine strategic marketing thinking with strong execution. You’ll be responsible for driving organic growth, managing marketing systems and workflows, overseeing website and SEO initiatives, coordinating campaigns, and using AI to improve marketing speed and scalability.

This is not a role for someone who only delegates. The ideal candidate is comfortable developing strategy and personally driving execution in a fast-moving environment.

If you’re deeply experienced in SEO, technically comfortable with modern websites, and AI-first in how you approach marketing, this role is a strong fit.

What You’ll Own

Marketing Strategy & Growth

Develop and execute marketing initiatives across multiple digital channels
Drive organic growth through SEO, content, and digital marketing
Identify new opportunities to increase traffic, visibility, engagement, and revenue
Coordinate ongoing marketing campaigns and priorities
Support revenue-focused marketing initiatives
Track performance and adjust strategies based on results

Technical SEO & Organic Growth

Lead Technical SEO strategy and execution
Conduct technical, on-page, and content SEO audits
Identify and resolve issues affecting crawling, indexing, site architecture, and organic performance
Develop and execute backlink and authority-building strategies
Conduct keyword, competitor, and search opportunity research
Monitor rankings, organic traffic, and SEO performance
Stay current with evolving SEO, AIO, and AI-driven search strategies
Translate SEO insights into clear execution priorities

Website Management & Optimization

Manage website projects using ASTRO, headless WordPress, or similar CMS technologies
Coordinate website updates, landing pages, and optimization initiatives
Work closely with developers and designers on implementation
Maintain strong site performance, usability, and SEO fundamentals
Identify opportunities to improve website conversion and organic visibility
Ensure website projects remain aligned with broader marketing objectives

Content & Social Media

Create and oversee consistent social content across Instagram, Facebook, and X (Twitter)
Manage production of blogs, articles, promotional materials, and other marketing content
Support PR and outreach initiatives
Develop content around SEO opportunities and broader marketing objectives
Collaborate with designers and developers on creative execution
Maintain consistent messaging, branding, and positioning across channels

Marketing Operations & Systems

Build and maintain efficient marketing workflows and operational processes
Coordinate marketing projects across internal teams and external partners
Maintain visibility into deadlines, ownership, and deliverables
Manage reporting systems and performance tracking
Support quarterly reporting and shareholder updates
Identify operational bottlenecks and implement improvements
Ensure campaigns and marketing projects move from planning to execution efficiently

AI & Marketing Automation

Use AI tools to accelerate content production, SEO research, analysis, and marketing execution
Build and improve AI-assisted marketing workflows
Identify repetitive tasks that can be automated or streamlined
Experiment with emerging AI tools and practical marketing applications
Use AI to improve research, ideation, reporting, and operational efficiency
Help establish an AI-first approach across the marketing function

Analytics & Performance Reporting

Monitor marketing, SEO, website, and campaign performance
Analyze trends and identify growth opportunities
Maintain clear reporting for leadership
Support quarterly performance analysis and business updates
Translate marketing data into actionable recommendations
Ensure marketing activity remains connected to business and revenue outcomes

Crisis & Brand Management

Support crisis-response marketing initiatives when required
Coordinate time-sensitive communications across appropriate channels
Maintain professionalism and responsiveness during high-priority situations
Ensure brand messaging remains accurate and consistent during critical events

Requirements

Must-Have

Proven experience in a senior marketing, growth, SEO, or marketing operations role
Strong hands-on expertise in Technical SEO and organic growth
Experience conducting SEO audits and implementing optimization strategies
Experience with backlink analysis and SEO tools
Experience managing websites using ASTRO, WordPress, headless CMS, or similar technologies
Experience with Google Ads
Strong understanding of AI tools and their application to marketing workflows
Experience managing cross-functional marketing projects
Strong analytical and reporting capabilities
Excellent written and verbal English communication skills
Ability to independently develop and execute marketing initiatives
Comfortable working remotely during U.S. business hours

Nice to Have

Active involvement in the SEO or digital marketing community
Experience with HubSpot, Slack, Asana, or similar platforms
Experience in luxury, hospitality, lifestyle, or travel-related industries
Experience supporting crisis-response marketing
Familiarity with Revenue Operations and marketing analytics
Experience with AI-powered search optimization
Experience coordinating developers and designers on website initiatives

Tools & Tech

What Makes You a Strong Fit

You combine strategy with hands-on execution
You understand Technical SEO beyond basic keywords and content optimization
You’re comfortable working with websites, developers, and technical systems
You can manage multiple marketing initiatives without losing visibility
You proactively identify opportunities and solve problems
You use AI as a core part of your marketing workflow
You’re analytical but can translate data into practical action
You communicate clearly with both technical and non-technical stakeholders
You’re comfortable taking ownership without heavy oversight

What a Typical Day Looks Like

A typical day may include:

Reviewing organic traffic, rankings, and SEO performance
Identifying technical SEO opportunities or website issues
Coordinating content creation and campaign execution
Reviewing or publishing social media content
Managing website updates with design and development teams
Analyzing backlink and organic growth opportunities
Building or improving an AI-assisted marketing workflow
Reviewing marketing performance and reporting
Coordinating priorities across internal and external stakeholders
Identifying new opportunities to improve growth and operational efficiency

In short: you drive marketing execution, operational structure, technical SEO, and organic growth across the business.

Key Metrics for Success

Organic traffic and search visibility growth
Improvements in Technical SEO performance
Website performance and optimization improvements
Consistency and quality of content production
Growth in digital engagement and visibility
Effective campaign execution
Marketing workflow efficiency
Accurate and actionable performance reporting
Successful implementation of AI-driven marketing systems
Marketing contribution to broader business and revenue objectives

Why This Role Stands Out

High ownership across marketing, SEO, content, and operations
Direct impact on organic growth and digital visibility
Opportunity to combine strategic thinking with hands-on execution
Work closely with leadership, designers, developers, and external partners
Build and implement AI-first marketing workflows
Fully remote environment
Opportunity to grow further into Head of Marketing, Growth Lead, Marketing Operations Director, or Digital Marketing Director

Interview Process

Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Final Interview with Leadership
Offer & Onboarding

Apply Now

If you’re a Senior Marketing Manager who combines deep Technical SEO expertise with hands-on digital marketing, strong operational execution, and an AI-first approach, we’d love to hear from you.

Apply now and take ownership of high-impact marketing initiatives that drive organic growth, improve digital performance, and build scalable marketing operations.

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