Marketing Lead

About Piedmont Global

Piedmont Global is a Strategic Globalization Organization (SGO) integrating cultural fluency, strategic insight, and custom technology to help clients scale with speed, navigate complexity, and operate seamlessly across cultures, markets, and systems. Headquartered in Washington D.C with team members spanning five continents, Piedmont Global equips organisations with the people, capabilities, and strategies to lead - globally, fluently, and confidently.

Piedmont Global is a Strategic Globalization Organization (SGO). Enterprises and government agencies approach us because managing operations across different languages, cultures, markets, and systems places a coordination burden on staff who already have full-time jobs, causing the organization to act as an unofficial systems integrator for its own globalization efforts, whether that’s across borders or within its own four walls. 

To address that disconnect, we manage it as a single operation, drawing on eight integrated solutions: language operations, accessibility, staffing, data services, market intelligence, BPO, content, and consulting. Any one of the eight is easy to buy from a point vendor. Getting all eight to run to one standard, under one accountable team, is the challenging part. That's what we're built to do. 

Behind us sit 10,000+ globalization professionals working across 300+ languages and dialects, one set of certifications and security controls (ISO 27001, 9001, 17100, and 13485), and one delivery standard. Founded in 2013, Piedmont Global has earned Inc. 5000 recognition three years in a row and works with clients across government, healthcare, education, energy, and financial services. 

About the Role 

We're looking for a marketer who thinks like a builder. 

Someone who helps run a 45-minute webinar and walks out with the article, four LinkedIn posts, the newsletter feature, and a sales one-pager already 80% drafted in their head. Someone who sees a thin social feed and an empty content calendar and thinks, ‘Good, let me build.’ Someone who's been quietly using Claude to excel in their craft and is ready to push that further at a company already invested in the approach. 

As the Marketing Lead at Piedmont Global, you will oversee the entire demand generation process through ICP-specific content creation, measurement, and iteration. 

You will own the Piedmont Global content programs: the newsletter, the webinar series, and our executives' public voice. One of your first assignments will be enhancing the presence of our subsidiary brand serving the Deaf and Hard of Hearing community, as it has been quiet since we acquired it. The website needs work, the social presence is thin, and the brand voice is undefined. You'll fix that alongside our team, then run the same playbook on the brands we acquire next. 

You won't be carrying the accessibility expertise alone. This role is paired with a dedicated accessibility intelligence resource, which means the subject-matter depth on Deaf and Hard of Hearing community norms, ASL, terminology, and accessibility compliance is on hand when you need it. You only need to bring the taste and judgment to use the information well. 

Our audiences are sharp and varied: school districts holding IEP meetings, hospitals working through Section 1557, courts needing certified interpreters, employers covered under the ADA, and the CEOs, CFOs, HR leaders, and compliance officers making complex decisions in heavily regulated industries. You'll work alongside sales, solution leads, and subject matter experts across all eight of our solution pillars, so the topics range wide.  

With proprietary SaaS products in market and more launching, marketing can't afford to be the bottleneck. You're ready to make sure it isn't. 

About the Work 

1. Editorial Calendar & Repurposing Engine 

You own the editorial calendar across every channel, which makes you the person who knows what's publishing when, why it matters to the reader, and how each piece connects to pipeline. You're also the person who makes sure one strong idea doesn't live and die as a single blog post. 

• Own and manage the cross-channel editorial calendar in ClickUp. 

• Plan content themes quarterly, tied to solution pillars, industry verticals, product launches, policy moments, and the community's calendar of advocacy events. 

• Produce blog content, white papers, case studies, and social posts, including customer stories that show the work. 

• Build repeatable repurposing workflows so one webinar becomes a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager. 

• Make content accessible by default: captioned video, ASL interpretation where appropriate, and plain-language summaries. 

• Track what's working. Kill what isn't. Use performance data to reshape the calendar. 

2. Newsletter & Webinar Production 

Two recurring programs, both yours end-to-end. The newsletter is a direct line to prospects, clients, and partners. The future webinar series is where our subject matter experts go on record alongside our partners and say something worth quoting. Every edition should earn the next open, and every session should leave behind the blog post, the clips, and the sales asset that outlive the hour. 

• Own newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn. 

• Curate a mix of original content, repurposed assets, and industry commentary with help from in-house subject matter experts. 

• Plan and produce webinars and LinkedIn Lives from concept through post-event repurposing. 

• Coordinate with speakers, partners, and internal teams on prep, promotion, and production, and run day-of production so attendees and presenters have a clean experience. 

• Monitor open, click, and attendance data and use it to shape what comes next. 

3. Executive Thought Leadership & Earned Media 

Help enable our executives to carry the Strategic Globalization argument in public. Piedmont Global's position is that running an operation across languages, cultures, markets, and systems creates a coordination load no vendor has ever agreed to own, leaving the enterprise to act as the systems integrator for its own globalization problem. We take that load off their desks and run it as one managed operation. Our executives have deep expertise and strong points of view in their respective domains, but they're running a business, not chasing podcast invites or drafting LinkedIn posts. You'll help develop and maintain their public voice across owned and earned channels.  

• Partner with executives on their LinkedIn content strategies and posting cadence by conducting regular interviews and briefings, then drafting posts, articles, and commentary in their voice. 

• Carry that argument into interviews, contributed articles, and executive posts. 

• Source and pitch external opportunities: podcast interviews, contributed articles, and pull quotes in research studies that build backlinks, expand reach, and give us more to repurpose. 

• Own the press release pipeline: announcements, launches, certifications, awards, and partnerships. 

• Build a lightweight, sustainable process so this doesn't become a bottleneck for anyone involved. 

4. Demand Gen & Lifecycle Marketing 

The engine should run on its own once you've built it. You design the workflows that turn a content download into a nurture sequence, a social engagement into an enrichment moment, and a quiet contact into a re-engaged one.  

• Build and maintain HubSpot nurture sequences tied to content downloads, webinar registrations, and high-intent page visits. 

• Work with RevOps to configure engagement scoring so sales knows which contacts are warming up. 

• Run customer marketing programs: upsell sequences, cross-sell campaigns, retention touches, and win-back flows. 

• Develop case studies that show how we solve the problems schools, hospitals, courts, and employers face. 

• Partner with sales to keep messaging tight, current, and aligned with what's working in the field. 

5. Brand Building for Acquired Companies 

Our acquired brand needs a voice, a look, and a reason for buyers to call it first. You're going to build all three alongside our team, and you're going to do it in a way that respects the Deaf and Hard of Hearing community. That means no pity-driven framing, no condescending storytelling, and no marketing that treats Deafness as something to overcome. 

• Define and document brand voice, visual direction, and messaging architecture in partnership with our VP of Marketing & RevOps. 

• Audit the website, social profiles, and existing collateral. Build a prioritized fix list. Ship the fixes. 

• Develop positioning that reflects how Deaf and Hard of Hearing people actually want to be talked to and talked about. 

• Apply the same playbook to future acquired brands as they join the Piedmont Global portfolio. 

6. Community Presence 

Piedmont Global sells into markets where credibility tends to get earned in person: healthcare and community health conferences, K-12 and district leadership events, government contracting forums, and the policy moments around the ADA and Section 1557. Our acquired brands bring their own rooms, and the Deaf and Hard of Hearing community in particular is tight-knit and rightly skeptical of vendors who show up only when they're selling. Your job is to find the rooms worth being in and the people worth knowing, and to represent us in a way that earns trust rather than spends it. 

• Identify speaking, sponsorship, and advocacy opportunities that match the brand and the audience. 

• Build relationships with Deaf-led organizations and community partners who can amplify the brand's voice. 

About You 

• Experience: 5+ years of hands-on marketing experience, ideally B2B in SaaS, professional services, or another complex or regulated industry, with a track record of owning channels or programs end-to-end. 

• Education: Bachelor's degree in marketing, communications, or a related field preferred, or equivalent practical experience demonstrated through a strong portfolio of content and campaign work. 

• You've built at least one brand or channel from scratch: a social presence, a blog program, a newsletter, or an event series. You know how to make something out of nothing. 

• You're comfortable marketing something buyers don't have a name for yet. Some of our category language will be new to the people you're writing for, and the job is to explain it in their terms rather than ours. 

• Respect for the communities we serve, and the discipline to check your assumptions against the people and resources who know better. You'll be writing about accessibility and language access for audiences who can tell immediately whether the writer did the work. 

• Clear, direct communication and comfort working independently in a remote environment. You’re able to ask for what you need and push back respectfully when you disagree.  

• You're also a great interviewer: you can sit down with an executive who has 20 minutes and no prepared thoughts and walk out with the point of view, the example, and the line they'd actually say out loud.  

• A systems mindset. When you see a recorded conversation, you see a blog post, a newsletter feature, a set of social clips, and a sales asset waiting to be built. 

• Strong writer with a firm understanding of SEO and AEO. In the same morning, you can create a case study, a LinkedIn post, and a customer email that all reflect the same brand and adhere to best practices. You know how to craft content for senior stakeholders and understand the distinction between content that simply sounds intelligent and content that actively influences a purchasing decision by speaking the buyer’s language.  

• You’re already using AI in your work today. We use Claude, HubSpot AI, Clay, ClickUp, and other marketing automation tools daily, and we expect you to bring your own opinions on where they help and where they don't. 

• A taste for design and familiarity with design tools (e.g., Canva, Adobe Suite). You're not designing from scratch, since the brand design team builds your templates, but you're the one populating them, and you need to know the difference between good and good enough. 

• Understanding of analytics platforms (e.g., Google Analytics, HubSpot reporting). 

• Organized and detail-oriented. Multiple projects in flight at once doesn't rattle you. It's just Tuesday. 

• Time zone availability: Core working hours are expected to overlap with Eastern, Central, or Mountain time zones. This position is open to candidates outside the U.S. Non-U.S. candidates without US work authorization may be engaged on a contractor basis rather than as direct employees. We will clearly communicate the employment arrangement during the interview process, allowing you to make an informed decision before moving forward. 

A Note on Hiring for This Role 

This job description covers a lot, and we know no one has done all of it. That's not what we're after. We're looking for someone genuinely curious about how content and brand influence business outcomes, who has proven they can own a channel, find what works, and grow from there. Tools and industries can be learned. What's harder to teach is asking, "Who is this for, and why should they care?" before creating anything. 

We also recognize how AI is changing marketing roles, and we're actively building around it. We encourage AI use across our workflows and clear the barriers that slow it down. The best candidates will see AI as a tool to improve quality and speed while still applying their own critical thinking. If you're experimenting with AI and have views on its strengths and limits, we'd love to hear from you.