Marketing Technologies Director
PlayStation Global · Full-time · Posted 3w ago
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Marketing Technologies Director
The Marketing Technologies Director, leads PlayStation's global marketing technology organization across engineering, product management, UX, measurement and experimentation, audience activation, and marketing data. This leader owns the technology vision, architecture, product strategy, and roadmap for platforms used by marketers worldwide to reach hundreds of millions of players. The role is accountable for building secure, scalable, AI-enabled capabilities that improve marketing effectiveness, speed, and customer experience.
We are seeking a technology leader with direct software or data engineering experience building marketing technology products and platforms. The successful candidate can lead engineers and technical product teams, make architecture and build-versus-buy decisions, and translate marketing needs into durable systems. Experience limited to administering vendors or managing a marketing technology stack without direct engineering experience does not meet the requirements of this role.
Key Responsibilities
Technology Engineering and Product Leadership
- Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, operating rhythms, and accountability for delivery.
- Own end-to-end delivery and operation of global marketing platforms, from discovery and architecture through launch, adoption, reliability, and continuous improvement.
- Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
- Define the marketing technology product vision and prioritize a multi-year roadmap based on customer value, technical feasibility, business impact, risk, and platform health.
- Establish engineering standards for security, privacy, reliability, observability, scalability, and the management of technical debt.
- Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes.
- Evaluate build, buy, and partner options with technical rigor, and ensure third-party platforms integrate into a coherent, maintainable architecture.
Measurement Experimentation and Audience Activation
- Lead the measurement and experimentation function, including test design, measurement frameworks, platform capabilities, and the use of results in marketing decisions.
- Lead audience activation and marketing data teams responsible for identity, segmentation, consent-aware audience management, data quality, governance, and activation readiness.
- Connect audience, measurement, and activation capabilities across marketing channels so teams can plan, execute, learn, and optimize through shared data and platforms.
- Partner with Data Science and Analytics leaders to embed experimentation, causal measurement, predictive models, and decision support into marketing workflows.
- Assess and scale AI and automation use cases that improve marketer productivity, decision quality, and customer relevance.
Strategy and Transformation
- Serve as the technical and strategic partner to Media, Creative, Brand Marketing, Product Marketing, Marketing Operations, Data Science, and Business Analytics leaders.
- Align SIE teams that own or influence the marketing technology stack around a single architecture, product vision, roadmap, and set of investment priorities.
- Lead high-priority transformation initiatives, managing execution, organizational dependencies, adoption, and measurable business outcomes.
- Partner with marketing leaders to redesign workflows, processes, decision rights, and operating models around new platform capabilities.
- Balance global platform standards with appropriate local and product-level flexibility while maintaining security, privacy, and architectural integrity.
- Define success measures and post-launch KPI tracking for platform performance, adoption, marketing effectiveness, and business impact.
Skills and Qualifications
- Bachelor's degree in software engineering, computer science, data engineering, or a related technical field; equivalent practical experience is acceptable. An advanced degree is preferred.
- 12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams.
- Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems.
- Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms, beyond implementing or administering third-party tools.
- Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
- Experience leading multidisciplinary organizations spanning engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation.
- Strong command of experimentation methods, marketing measurement, analytics, and the use of data to improve product and marketing decisions.
- Experience with AI-powered products, machine learning platforms, or automation in production environments.
- Experience owning multi-year technology and product roadmaps and making investment, architecture, and build-versus-buy decisions.
- Ability to influence senior leaders, communicate technical tradeoffs clearly, and lead transformation across teams and regions.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
New Zealand