Growth Marketing Manager, Ad Services

Who We Are:

We're revolutionizing the tattoo industry, and we're looking for talented people to help us do it. Most studios still run on outdated booking and business management tools. Porter changes that with all-in-one software built specifically for tattoo artists and shops. Beyond customer intake and calendar management, Porter handles payments (including a POS terminal), CRM, marketing, and payroll—everything a studio needs to run, in one place.

What you'll do:

Porter is launching a done-for-you paid ads service, and you'll be the person who runs it. Studios sign up, and you take over their Google and Meta advertising end-to-end — strategy, creative, launch, and ongoing optimization — so shop owners can focus on their art while their bookings grow.

You'll work directly with studios from day one: onboarding them onto the service, getting access to their ad accounts, and explaining exactly what we do and what to expect. From there you'll build and run their campaigns, produce on-brand creative (primarily using AI tools, applying each shop's own logos, colors, fonts, and imagery), and continuously analyze and optimize toward real results. On the side, you'll also help oversee Porter's own paid ads — sitting alongside our founders & external agency to keep our campaigns sharp.

This is a founding, hands-on role for our ad service — you'll own it solo, shape how it works, and see your impact directly in our customers' businesses. If you love performance marketing, moving fast, and working closely with small business owners, this is the role for you.

Responsibilities:

• Own Porter's paid ads service end-to-end for tattoo studios — building, launching, and managing Google Ads and Meta (Facebook/Instagram) campaigns
• Onboard new studios onto the service: secure access to their ad accounts, walk them through the process, and set up code embeds and pixel tracking
• Design campaign strategy for each studio — audiences, budgets, structure, and goals tailored to their business
• Create on-brand ad creative and content, primarily using AI tools, applying each shop's logos, colors, fonts, and imagery
• Monitor, analyze, and continuously optimize performance (spend, cost per lead, ROAS, bookings) and report results back to studios in plain language
• Serve as the main point of contact for studios on the service, building trust and strong relationships with small business owners
• Support Porter's own digital advertising by helping oversee our external agency) — reviewing performance and keeping campaigns on track
• Help shape the service as it grows — refining playbooks, processes, and best practices

What we're looking for:

• 3–5 years of hands-on paid media / growth marketing experience, ideally serving SMB clients
• Proven track record managing Google Ads and Meta Ads campaigns and driving measurable results (leads, bookings, ROAS)
• Comfort producing ad creative with AI tools and staying on-brand across many different clients
• Strong analytical skills — you can read the data, diagnose what's working, and make the right optimization calls
• Client-facing polish — you can explain paid ads to non-marketers and earn the trust of small business owners
• Highly organized and self-directed; you can run a service solo and keep many campaigns moving at once
• Experience overseeing or working alongside external agencies or vendors is a plus
• Strong communicator who thrives in a small-team, high-ownership startup environment
• Genuine interest in helping creative professionals and small businesses grow

Benefits:

• Flexible working hours and a remote-first policy
• Flexible PTO
• Paid parental leave
• Comprehensive health, vision, and dental insurance
• Work-from-home stipend
• 401K