Associate Audience Analyst

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.  

A day in the life:

This role focuses on delivering high-quality audience analyses to support new business appraisals. You will gain an understanding of the business and goals to identify the target audience including behavior, preferences, and trends. These insights will be used to inform planning, targeting, and creative strategies for campaigns. You play a critical role in the Power Digital new business process and will work collaboratively across multiple teams. Success is measured by meeting deadlines, delivering analysis with minimal revisions, effective task management in Asana, and contributing to a collaborative, innovative work environment.

Responsibilities:

• Own New Business Audience Analyses - Manage all new business appraisal audience analysis requirements 
• Ensure timely and accurate delivery to support the revenue division
• Support Existing Client Needs - help the team complete audience analyses for existing clients (based on new business appraisal demand)
• Support Tool Integration - Help research, onboard, and optimize new tools and technologies to enhance the audience development process and improve efficiency
• Support Output Enhancement - Help refine and improve the new business audience analysis process(es) and template(s) to increase efficiencies
• Contribute to a collaborative environment by actively participating in team projects, sharing ideas, and providing constructive feedback
• Demonstrate a willingness to learn, stay informed about industry trends, and proactively develop new skills
• Prioritize tasks, manage multiple assignments, and meet deadlines in a fast-paced environment
• Ownership of tasks, identify challenges, and suggest solutions to improve processes or outcomes
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• Experience working with large datasets to analyze audience behavior, preferences, and trends, and leveraging these insights to guide planning, targeting, and creative strategies for advertising campaigns
• Foundational understanding of media fundamentals: funnel/campaign structures, tracking, optimization approaches, and channels
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Ability to manage multiple projects simultaneously, collaborate across different teams, and function in a fast-paced environment
• Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual
• Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore. (Ideal but not required)

Key Performance Indicators (KPIs)

• ~25 new business audience requests completed per month
• New business audience analyses + slides completed within 3 business days of request
• Active communication of timelines, roadblocks + delays, pending workflow, days out of office
• Satisfaction of analyst and revenue teams with analysis + slides completed (minimal revisions needed)

• 100% usage of Asana for task and project management

Most Important Things (MITs)

• On time completion of audience analyses for new business
• Clear, proactive communication regarding deadlines and roadblocks ahead of time
• 100% usage of Asana for task and project management

• Growth mindset - open to feedback and always identifying opportunities to improve deliverable output and/or grow skillset

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.