Creative Strategist

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication. 

A day in the life:

A Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth.

Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn’t performing to their goal. This means testing with the intention of moving the needle on key performance metrics — from improving CPA, CTR, or ROAS to driving brand awareness. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients.

An ideal candidate for the Creative Strategist role is a self-starter who is passionate about maximizing success for their clients through creative strategy, and is eager to take the lead on developing creative concepts that are intentionally produced to generate clear testing results and insights. They have mastered presenting creative reporting to clients and team members through storytelling, and are constantly implementing learnings to enhance future campaign results. Sr. Creative Strategists are zealous about continuously testing various creative concepts to develop a strong understanding of how to not only effectively and efficiently meet client goals, but to surpass them. If creative deliveries are not meeting client expectations, or creative tests are not hitting target goals, Sr. Creative Strategists will be relentless in the pursuit to troubleshoot and problem solve with a growth mindset.

Key Responsibilities:

• Leads the paid social creative strategy for 8-10 clients
• Using data insights along with consumer and brand research to design high performing creative assets
• Collaborating closely with team members across internal departments and roles
• Maintaining client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
• Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps 
• Understanding of best practices for performance-driven creative & ability to apply these insights in work
• Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
• Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
• Ability to yield strong campaign results for clients through strategizing top performing creative

Key Performance Indicators (KPIs)

• 5% or lower client churn
• Manage 8-10 mid level clients 
• Maintain $22,000 RPE

Most Important Things (MITs)

• Technically skilled at pulling and using creative performance data to analyze trends and insights and inform the creative roadmap. 
• Responsible for using data insights along with consumer and brand research to orchestrate a sales/messaging/visual strategy.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.