Programmatic Media Manager, Healthcare

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

Power Digital Marketing is looking for a Programmatic Media Manager who will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. The Programmatic Media Manager will report directly to the Programmatic Supervisor, who will help guide strategy, vendor, and client relationships that will guide the media execution for this role. The Programmatic Media Manager will support media strategy and planning and be responsible for execution, analysis, reporting, and communicating updates with the team. 

The Programmatic Media Manager should have strong media management skills and be able to lead as the subject matter expert in internal meetings and with ad platform partners, while contributing in client meetings. You will have experience deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently defending critical elements of the work.

Key Responsibilities:

• Successful management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts based on set goals and improved performance expectations. 
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Work with Account Managers & the Media Supervisor to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts, responsible for pacing & performance of accounts.
• Responsible for generating reports, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.
• Contribution to Paid Media strategy for assigned accounts, working with the Media Supervisor as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 2-5+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM. per month.
• Extensive experience in campaign management & strategy across programmatic ad platforms, including DSPs ( Viant, StackAdapt, Cadent, Illumin, The Trade Desk, DV360, etc.), DMPs, and other data and ad tech partners.
• Experience directly managing campaigns, as well as working with partners via managed service. 
• Experience in campaign management & strategy across additional platforms is a plus, but not required (Google Ads, Bing Ads, Meta, LinkedIn, TikTok, etc.)
• Experience with full funnel strategy, lead generation, and measuring incremental lift.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $30K revenue/employee
• 90% Client Retention, evaluated biannually 
• Pace within 98% of budget goal
• Reaching conversion goals within 95% of target
• 100% of deliverables / tasks completed on time (by specified due date) or proactively communicate if delayed

Most Important Things (MITs)

• Strategically Manage and Communicate Performance Insights
• Excellence in channel production and account performance
• Strong client and team communication

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.