Senior District Manager (North East)

Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online women's fashion brands in the USA, Princess Polly has been delivering the best online shopping experience to customers worldwide for over 10 years.

As a part of A.K.A Brands; we are a global player with offices located in Los Angeles and Australia’s Gold Coast. With big plans ahead, we're always on the hunt for new talent to join our global team.

Role Purpose

The Senior District Manager exists to drive sales performance, operational excellence, and brand consistency across a large, high-volume district of Princess Polly stores. Building on the District Manager foundation, they carry a broader scope and act as a key partner to the Regional Manager. Their mission is to lead district execution, develop high-performing Store Managers and future multi-unit leaders, and deliver world-class customer and team experiences.

Organisational Contribution & Influence

Serves as a trusted extension of the Regional Manager, representing the district in regional planning and sharing field insights with Retail Operations, Merchandising, Marketing, and People teams. Pilots and leads the rollout of new processes, systems, and store initiatives, and acts as a role model and mentor for District Managers across the region.

Key Responsibilities

1. District Performance & Business Planning

• Owns sales, profitability, and operational KPIs across the district. Builds district business plans, analyzes performance data, and implements action plans to lift underperforming stores
• Ensures all stores meet or exceed revenue targets, labor and shrink goals, and budget expectations; partners with the Regional Manager on forecasting and P&L reviews

1. Store Leadership & Talent Development

• Oversees hiring for all store roles, supporting Store Managers in building diverse teams that prioritize customer connection
• Conducts regular in-person visits, touch-bases, and development conversations, building a culture of in-the-moment and formal coaching, feedback, and recognition grounded in the global vital behaviors and performance drivers
• Identifies and develops high-potential Store Managers and Assistant Store Managers, builds the district succession pipeline, and addresses performance issues decisively

1. Operational Excellence

• Ensures consistent execution of company standards across all stores, including visual merchandising, customer service, RFID inventory management, loss prevention, and store appearance; continuously audits and improves operational processes
• Develops and audits onboarding and ongoing training materials for retail teams, and shares best practices from top-performing stores across the region

1. Regional Leadership & Special Projects

• Mentors and onboards newer District Managers, serving as a peer coach and point of escalation in the Regional Manager's absence
• Leads special projects such as system optimizations, new process rollouts, store openings, and new employee experiences in partnership with corporate teams

Skills & Experience

• 6+ years of retail management experience, including 3+ years of multi-unit or district management, with a proven track record of driving sales performance, profitability, and operational excellence
• Demonstrated success developing Store Managers into multi-unit leaders, and managing multiple projects simultaneously in a fast-paced, high-growth environment
• Strong business acumen, using sales reporting and performance analytics to identify trends and make decisions; Shopify POS and RFID inventory management experience preferred
• Deep understanding of retail operations including inventory management, loss prevention, labor law compliance, and customer service. Availability includes weekends, evenings, and holidays, with travel up to 75% (including flights within the district and region)

Qualities & Attributes 

• Leads by example, not by explanation; authentic, autonomous, accountable, collaborative, creative, and a critical thinker
• A leader of leaders who inspires and develops Store Managers and peer District Managers
• Strategic thinking capability to translate regional priorities into district-level execution plans
• Takes full ownership; if something isn't working, fixes it, turning team and customer feedback into action
• Flexible, adaptable, and energizing; handles conflict effectively and creates healthy, sustainable, and transparent team environments

Key Collaboration Points

• Partner closely with the Regional Manager and peer District Managers, and collaborate with cross-functional teams - Retail Operations, Loss Prevention & Safety, People & Talent Acquisition, IT, Finance, and Marketing

Salary range: 155-165k