Associate Director, Omnichannel & Media Strategy

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Real Chemistry Media is a fully integrated media, analytics, technology, and customer engagement organization that helps healthcare brands create meaningful, measurable connections with their audiences. The Omnichannel Strategy team sits at the center of this ecosystem, partnering closely with Media, Analytics, CRM, Engagement, Creative, Technology, and Client Services teams to design customer-centric experiences that align business objectives, audience needs, and channel activation. Our strategists help clients move beyond channel planning to deliver coordinated engagement across the full customer journey. 

The Associate Director, Omnichannel & Media Strategy will lead the development of omnichannel engagement strategies for assigned brands, products, and business challenges, grounded in a strong understanding of media strategy and how paid media connects across the broader customer experience. This role translates audience insights, customer needs, media behaviors, market dynamics, and business objectives into actionable journey architectures, media and channel strategies, and engagement plans that drive measurable outcomes.   As a strategic leader, you will guide audience segmentation, customer journey development, media and channel planning, engagement strategy, and orchestration design while serving as a trusted strategic partner to clients and internal teams. You will collaborate across Media, Analytics, CRM, Creative, Engagement, and Client Services to create integrated experiences that connect customer needs with business goals.

What you’ll do 

• Architect omnichannel engagement strategies with media strategy at the core, connecting paid media with owned, earned, CRM, field, and digital channels.

• Lead audience segmentation, persona development and customer prioritization across healthcare professional, patient, caregiver and other relevant audiences. 

• Design end-to-end customer journeys that identify audience needs, barriers, behaviors, triggers and engagement opportunities. 

• Develop media and channel orchestration frameworks that define the role of paid media and connect it effectively across owned, earned, field, CRM, and digital touchpoints.

• Lead client and internal workshops focused on audience strategy, journey design and engagement planning. 

• Define measurement frameworks, testing plans and strategic requirements for CRM, analytics and engagement platforms. 

• Translate client needs, market research, media and campaign performance, and audience insights into clear strategic recommendations for cross-functional teams.

• Oversee supporting strategists, delegate work and review deliverables for strategic quality and consistency. 

• Contribute to scoping conversations and manage multiple client workstreams to established timelines and utilization expectations. 

 

This position is a perfect fit for you if 

• You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
• You are highly organized self-starter, able to work independently and under tight deadlines. 

What you should have 

• Demonstrated experience developing media strategy, ideally within healthcare, pharmaceutical marketing, or another highly regulated or complex industry.
• Strong understanding of paid media strategy and how channels such as paid search, paid social, programmatic, video, and other digital media work together within an omnichannel ecosystem.
• Experience leading client workshops, strategic planning sessions or collaborative working sessions.
• Strong understanding of how paid media connects with owned channels, CRM, field engagement, content and digital experiences.
• Ability to translate research, data, media performance and campaign results into strategic recommendations. 
• Experience overseeing junior strategists and providing feedback, training or quality review.
• Strong client communication, presentation development and facilitation skills. 

 

Pay Range: $90,000-$115,000

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

At Real Chemistry, we believe we're at our best when we're connected. Our Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate. Because our workforce spans multiple countries, regions, and client needs, work arrangements may vary by role and location. Some positions offer hybrid or remote flexibility, while others require regular in-office presence. For example, certain teams and regions, including some of our UK operations, have office-based requirements. Your recruiter will discuss the specific expectations for the role you're pursuing during the interview process and keep you informed throughout the hiring journey. For employees located within a one-hour commute of a Real Chemistry office, we require in-person attendance two days per week, either from a Real Chemistry office or when working onsite with clients. Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities. While these guidelines reflect our current workplace model, we understand that everyone’s circumstances are unique. If you require additional flexibility, we welcome an open conversation with your recruiter and our HR team to discuss your needs and determine what may be possible.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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