Senior Director, Entertainment & Sports

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starpower, part of Real Chemistry, is a leading entertainment, talent, influencer, and cultural marketing agency that helps brands build authentic connections with audiences through the power of culture. For more than two decades, we've partnered with brands to develop impactful programs spanning celebrity partnerships, influencer marketing, talent procurement, experiential activations, content, sponsorships, and strategic consulting. Widely recognized as the bridge between Hollywood and healthcare, starpower brings unmatched expertise in connecting healthcare, wellness, consumer, and lifestyle brands with the talent, creators, and cultural moments that matter most.

Job Overview

The Senior Director, Entertainment & Sport will develop, negotiate, and execute strategic partnerships for specific healthcare, health, and wellness client accounts. Working closely with Real Chemistry leadership and integrated client teams, this role will connect brands with entertainment and sport properties, teams, leagues, and talent. The position requires deep industry relationships, strong commercial judgment, and agency-or buyer-side experience building brand partnerships from strategy through activation.

Title: Senior Director, Entertainment & Sports

Responsibilities

Client Partnership Strategy

• Develop entertainment and sports partnership strategies for healthcare, health, and wellness client accounts, in collaboration with Real Chemistry leadership and integrated client teams.

• Identify and evaluate opportunities with properties, teams, leagues, talent, rights holders, and other industry partners based on each client’s objectives.

• Translate client objectives, audience insights, and cultural trends into differentiated partnership platforms and activation ideas.

Deal Development, Negotiation & Execution

• Lead the end-to-end partnership process, including opportunity sourcing, valuation, proposal development, rights packaging, negotiation, contracting support, and activation planning.

• Develop clear business cases and recommendations that balance brand impact, audience relevance, budget, risk, and measurable value.

• Partner with legal, finance, creative, strategy, experiential, influencer, social, and media teams to deliver programs on time and within scope.

• Oversee partnership activation and optimization, ensuring contractual rights are fully leveraged and programs meet brand and compliance requirements.

Client Leadership & Industry Relationships

• Serve as a senior advisor on assigned client accounts, partnering with Real Chemistry leadership to guide partnership choices and present recommendations with clarity and confidence.

• Build and maintain trusted relationships across entertainment and sports, including properties, teams, leagues, talent, agents, rights holders, and agency partners.

• Use market intelligence and relationships to create access, uncover opportunities, and strengthen negotiating positions for clients.

Business Development & Team Contribution

• Support new business pitches, proposals, and organic growth opportunities by contributing partnership expertise, recommendations, and industry insights.

• Partner with Real Chemistry leadership to strengthen entertainment and sports resources, partner networks, evaluation tools, case studies, and best practices.

• Represent Real Chemistry at relevant industry events and stay current on emerging properties, talent, platforms, audience behaviors, and partnership models.

• Share expertise with team members and foster collaborative, rigorous, and commercially minded ways of working.

Qualifications and Experience

• 12+ years of experience in entertainment and sports partnerships, sponsorships, brand marketing, or a related field.

• Significant agency- or buyer-side experience developing, negotiating, and executing partnerships for brands.

• Deep, active relationships across entertainment and sports, including properties, teams, leagues, talent, agents, rights holders, and relevant intermediaries.

• Demonstrated expertise in rights valuation, deal structure, negotiation, contracting processes, activation planning, and partnership measurement.

• Experience in healthcare, health and wellness, or another highly regulated category is strongly preferred.

• Strong understanding of brand strategy, consumer audiences, culture, media, experiential marketing, social platforms, and talent-led programs.

• Excellent client leadership, communication, presentation, and financial skills, with the ability to influence senior stakeholders.

• Proven ability to manage multiple complex partnerships and cross-functional teams in a fast-paced agency environment.

• Entrepreneurial, collaborative, detail-oriented, and energized by building new capabilities and offerings.

Pay Range: $135,000 - $180,000

The anticipated salary range for this position is listed above. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to experience, skills, qualifications, geographic location, and internal parity.

In addition to base salary, Real Chemistry offers a comprehensive benefits package and a variety of programs designed to support our employees' well-being, growth, and success.

Real Chemistry reserves the right to update compensation and benefits programs at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

At Real Chemistry, we believe we're at our best when we're connected. Our Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate. Because our workforce spans multiple countries, regions, and client needs, work arrangements may vary by role and location. Some positions offer hybrid or remote flexibility, while others require regular in-office presence. For example, certain teams and regions, including some of our UK operations, have office-based requirements. Your recruiter will discuss the specific expectations for the role you're pursuing during the interview process and keep you informed throughout the hiring journey. For employees located within a one-hour commute of a Real Chemistry office, we require in-person attendance two days per week, either from a Real Chemistry office or when working onsite with clients. Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities. While these guidelines reflect our current workplace model, we understand that everyone’s circumstances are unique. If you require additional flexibility, we welcome an open conversation with your recruiter and our HR team to discuss your needs and determine what may be possible.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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