Content Marketing Manager, Organic Growth (SEO & AEO)
RevenueCat · Full-time · Posted 1w ago
RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newly shipped subscription apps, we process $12B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.
We’re a remote‑first crew of 150+, spread across 25+ countries, and guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end‑users (and help the developers behind them get paid), you’ll fit right in.
When a developer wants to understand how to monetize and grow their app, they search for it – or, increasingly, they ask an LLM. RevenueCat should be the answer. We have the product, the data, and the expertise to be the most useful result for almost every question our audience asks and there's a huge untapped opportunity to make that happen.
We're hiring a Content Marketing Manager, Organic Growth (SEO & AEO) to own that. You'll be the person who starts from demand – what our audience is searching for and asking AI engines about – and makes sure RevenueCat gets found. You'll own our organic and LLM discoverability end to end: identifying what we should rank for and be cited on, creating and commissioning the content that wins it, and improving the pages, docs, and assets we already have. You own the number: organic and AI-driven traffic to RevenueCat, and the top-of-funnel growth that comes with it.
You'll work as part of a small, collaborative content team – alongside colleagues who own editorial, podcast and video, customer storytelling, and data-driven research – as well as cross-functionally with product marketing, DevRel, docs, and the broader marketing org. Much of RevenueCat's content is produced by other people on the team; a big part of your job is knowing what needs to exist to win discovery, then creating it yourself or commissioning it through the right people.
This is for someone who thinks in demand, not just keywords. You understand modern search and answer engines, you're genuinely excited by the shift to AI-driven discovery, and you know that winning it means great content built on purpose, not tricks. If you already have opinions about how LLMs decide what to cite, and you've grown organic traffic that actually converts, let's talk.
What You'll Be Responsible For:
Organic & AI Discoverability Strategy: Own the query and topic map for RevenueCat – what our audience searches for and asks AI engines about, where we should show up, and where we're missing. Set the strategy for winning organic search and answer-engine visibility (SEO and AEO/GEO), and own the traffic outcome however it gets made.
Creating & Commissioning Discovery Content: Create the content built to be found – and where it's better made by others, commission it through the right people. Own the brief and the outcome; make sure the piece actually ranks and gets cited.
Optimizing the Whole Property: This is much more than blogs. Work across product pages, new landing pages, documentation, YouTube, and existing content to make RevenueCat more discoverable – partnering with product marketing, docs, and engineering, and directing technical SEO support where needed.
Winning the AI-Answer Layer: Own how RevenueCat shows up when developers and founders ask LLMs about our space. Monitor what the models say, structure our content and data to be cited, and treat "the LLM stopped recommending us" as a problem worth fixing. Draw on RevenueCat's proprietary data (via the Insights & Research manager) as a discovery weapon.
Shared Responsibilities: Contribute to cross-functional campaign and launch comms as part of a collaborative content team, and bring an organic-growth lens to the content everyone else is producing. Flag content worth amplifying on social and post your own discovery content where relevant. Like everyone on the team, you’ll pitch in on shared work when needed.
What Success Looks Like:
Within the first month, you'll:
Get up to speed on RevenueCat's product, audience, voice, and existing content and docs.
Build working relationships with the content team, product marketing, docs, and Developer Advocacy.
Audit our current organic and AI-search visibility, and identify the highest-value queries and topics we should own but don't.
Publish or ship your first discovery-focused improvement.
Within the first 3 months, you'll:
Establish a clear, prioritized roadmap of the search and answer-engine opportunities worth pursuing, tied to how our audience actually looks for us.
Ship a first tranche of net-new discovery content – written yourself or commissioned through the team.
Set up how we track organic and LLM-driven visibility so we can see what's working.
Identify YouTube discovery opportunities and brief the video team on topics with search demand we're not covering.
Within the first 6 months, you'll:
Own the end-to-end process for winning discovery: from query map, to content creation/commissioning, to optimization and measurement.
Show early, measurable movement in organic and AI-driven traffic on the topics you've prioritized.
Have a repeatable model for improving product pages, docs, and existing content for discoverability, in partnership with the relevant owners.
After 12 months, you'll:
Have meaningfully grown RevenueCat's organic and AI-driven traffic, and made us the result our audience finds across our core topics.
Own a clear, repeatable approach to SEO and AEO, and help the rest of the team apply good practices to their own work.
Be the go-to person on the content team for how RevenueCat gets discovered – in search and in AI.
What We're Looking For:
5+ years of experience in SEO, organic growth, or content marketing with a strong organic-discovery focus, in a B2B SaaS environment — ideally developer-facing or PLG. Understanding how SaaS and PLG companies acquire users through content is essential; it shapes how you prioritize queries and judge intent.
A demand-led mindset. You start from what people are searching for and asking AI engines, not from a content idea looking for an audience.
Real, current SEO expertise – keyword and topic strategy, on-page and content optimization, and a working understanding of technical SEO (even if you direct specialists for the deep work).
Genuine engagement with AEO/GEO – you're actively experimenting with how to be found and cited in LLMs, and you don't confuse hype with fundamentals.
Strong writing and editing skills. You can create content that ranks and reads well, and write a brief sharp enough that a subject-matter expert can run with it.
Comfortable owning a number. You think in traffic, visibility, and growth, and can show how your work moved it.
Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced.
Ideally You:
Have grown organic and/or AI-driven traffic at a developer-focused or PLG SaaS company.
Have worked across more than just blog content – product pages, documentation, YouTube, or other assets.
Have experience turning proprietary data into content that earns links and citations.
Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity.
Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
10-year window to exercise vested equity options
Fully remote and flexible work environment
4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
$2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning
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