At Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create and automate content the way their business works. Accelerating digital development and super charging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom and Morningbrew are using Sanity to power and automate their content operations.
This role decides which of the world's largest systems integrators (SI), regional SIs and enterprise agencies build their next practice on Sanity. The biggest brands rarely take on AI content operations alone. They bring a GSI or enterprise agency to the table, and your job is to make sure that firm brings Sanity.
You'll own the full motion for a focused set of tier-one firms: finding the right practices, earning executive sponsorship, signing the partnership, and getting each firm to its first sourced deal and first delivered project on Sanity.
This is the role for someone who wants to build a channel, not inherit one. It's a senior, quota-carrying individual contributor role on the Channel Partnerships team, reporting to the Head of Channel Partnerships. You'll work closely with Sales, Solutions Engineering, Partner Marketing, and Customer Solutions, and you'll be the internal voice of the GSI partner in how we build programs, enablement and co-sell motions, and in how Sanity wins its largest customers.
Recruit tier-one partners
Build and run a target list of GSIs, RSIs and large agencies (e.g. Accenture, Deloitte, Publicis Sapient, Valtech, EPAM, Cognizant, UST), prioritized by fit with Sanity's ICP.
Map each firm's digital experience, commerce, content, and AI practices; find the practice leads, alliance owners, and delivery heads who can make Sanity the AI Content Operating System behind their clients' AI content operations and agentic programs.
Make the case for a Sanity practice: market demand, services revenue opportunity, and why every AI and agent project they deliver needs structured content underneath it.
Negotiate partner agreements, tier placement and joint commitments with Sanity's Partnerships, Legal, and Finance teams.
Onboard and activate
Own each new partner from signature to first sourced opportunity and first live implementation, against a defined onboarding plan.
Stand up a joint business plan per partner: target accounts, certification goals, practice build-out, marketing commitments, and quarterly pipeline targets.
Run technical and sales enablement sessions with support from Solution Engineering and Revenue enablement: Sanity platform demos, specialized modules and use case trainings, content operations workshops, selling Sanity overviews, etc.
Build repeatable onboarding playbooks in collaboration with cross-functional teams so the motion scales beyond the first wave of partners.
Grow joint pipeline
Run account mapping and co-sell motions with Sanity AEs; set rules of engagement and manage deal registration.
Generate partner-sourced and partner-influenced pipeline against a quarterly target.
Launch joint go-to-market: solution offers, co-hosted events, case studies and campaigns with Partner Marketing.
Lead QBRs with partner executives and report pipeline, activation and practice health to Sanity leadership.
Shape the program
Bring GSI feedback into Sanity's partner program, tiering, incentives and product roadmap.
Partner with RevOps to keep partner data clean and measurable in Salesforce and our partner tools.
About you
8+ years in partnerships, alliances or channel at a SaaS company, with 5+ years working directly with GSIs, RSIs, or enterprise agencies
A track record of recruiting tier-one SI partners yourself and turning them into partner-sourced revenue
A network inside the major GSIs and agency holding companies: you know the practice leads, alliance directors, and delivery executives who decide where a firm invests
Fluency in how SIs make money (practice economics, utilization, certifications) and what it takes for a firm to build a practice on a new platform
Experience carrying a partner pipeline or revenue number and co-selling alongside enterprise AEs
Exceptional communication skills: you can make the case for a Sanity practice to a managing director and hold your own with their solution architects
Familiarity with content operations and curiosity about how structured content, AI and agents are changing the work partners deliver for their clients
Comfortable building without a finished playbook. You've stood up partner motions, not only run mature ones
Willingness to travel to partner offices and events (~25-40%)
Nice to have
Time spent inside a GSI or large agency
Experience with hyperscaler co-sell motions (AWS, Google Cloud, Microsoft)
Hands-on exposure to AI content workflows or agentic automation in enterprise client delivery
You've worked with partners who build on Sanity, or used Salesforce and Crossbeam to run a partner book
A highly-skilled, inspiring, and supportive team
Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
A global, multi-culturally diverse group of colleagues and customers
Comprehensive health plans and perks
A healthy work-life balance that accommodates individual and family needs
Competitive salary and stock options program
Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.
Sanity recently raised an $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.
You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here!
Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.
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