At Second Nature, our people are our greatest differentiator. To build an industry-changing business, we don’t just need talent; we need an environment where high standards, continuous improvement, and customer obsession are the default.

Excellence is not a destination — it is how we show up every day. In twenty years time, we want every single employee to look back to their time at Second Nature and say: This is where I did my very best work. Where I grew the most. Where I pushed myself beyond what was comfortable. ✨

💟 About Us

Everything else in life has gotten convenient. You can get a ride, buy anything, or answer any question in a few taps. Renting hasn't caught up. Setting up utilities, buying renters insurance, changing air filters, scheduling pest control: all still a chore.

Second Nature built the world's first Resident Experience Platform to fix that, making resident onboarding, resident services, and ancillary revenue effortless for property managers. Join 200+ people turning that friction into wins for residents, property managers, and investors, creating the ultimate Triple Win! 🔥🔥🔥

📝 About the Role
Resident Onboarding is where every resident relationship with Second Nature begins, and the onramp to our market-leading Resident Benefits Package. Few parts of the company have a more direct effect on revenue.

This role owns Resident Onboarding Lift, the onboarding product we built jointly with AppFolio and deliver exclusively to AppFolio property managers. Our partnership with AppFolio is one of the most important relationships at Second Nature, and converting partnership bookings into enrolled, revenue-generating clients is one of our top company priorities. You will own the product side of that work.

Our AppFolio joint product is the whole job here, not one segment of it. You will come to know their platform, their roadmap, and their property managers as well as you know our own, and you will spend as much time with mutual AppFolio-Second Nature customers as you do with our engineering team. You will drive our joint roadmap in partnership with your peers at Appfolio, as well as Appfolio and Second Nature senior leadership.

This is an individual contributor role with real ownership. You will not have direct reports. Your influence comes from the quality of your thinking, the trust you build with engineering, go-to-market and the Appfolio team, and your willingness to be the most credible advocate for Resident Onboarding in every room, including the ones where you are the only product person present.

Things You'll Own

The outcome. Own the Resident Onboarding Lift roadmap and the numbers it moves: AppFolio door enablement, enrollment rate, and resident adoption. You set the targets, you report progress to leadership, and you own the result.
AppFolio fluency. Become the person at Second Nature who best understands how resident onboarding actually works inside AppFolio: lease templates, signing order, counter-signing, how their property managers really run a move-in. Contribute to the joint roadmap with AppFolio's product team so that what we build fits the way their customers operate. You will also own, drive, and execute weekly AppFolio joint partner calls and deliver on timebound commitments.
Execution. Write requirements that are clear, complete, and fast to build against. Align engineering, marketing, and support so launches land with customers instead of just shipping.
The craft. You won't manage anyone, but you will set the standard. Model the discovery-through-iteration practices the rest of the product org learns from.

Key Outcomes for the first 12 Months

Own and execute the product roadmap: Develop and maintain a prioritized Resident Onboarding Lift roadmap aligned with Second Nature’s strategic goals, customer needs, and business objectives, with clear milestones and measurable product outcomes.
Influence AppFolio’s product strategy: Build a strong working partnership with AppFolio’s product and leadership teams to align roadmaps, influence platform capabilities, and drive decisions that improve the joint product experience.
Deliver high-quality product execution: Translate customer insights and business priorities into clear requirements, technical tradeoffs, and actionable product plans, enabling engineering to deliver predictable and efficient solutions.
Drive continuous product improvement: Establish a disciplined discovery, experimentation, and iteration process using customer feedback, product analytics, and performance insights to identify friction, validate opportunities, and improve Resident Onboarding Lift over time.
Deliver measurable product & partnership impact: Establish and execute a joint roadmap with AppFolio that improves onboarding performance, addresses customer pain points, and delivers measurable gains in activation, enrollment, and resident experience.

What You Bring

7+ years in product management, including time owning a product line or platform end to end. You can speak to business results, not just to features shipped.
A record of turning strategy into a sequenced roadmap and winning the investment to build it.
Experience building products that depend on a partner's platform, where your roadmap and theirs have to fit together.
Demonstrated experience influencing a major partner’s strategy and roadmaps.
Influence that works in both directions: internally with leadership, externally with partners and customers. You have the confidence to stand your ground in debates with senior executives, and the savvy to know when to push and when to hold your punches.
Technical fluency deep enough to earn engineering's trust and make real architecture tradeoffs.
Curiosity and passion for your market and product. You wake up in the morning wondering how the products your team has launched are doing, and obsessively drive to "why" things are (or aren't) working.
Bonus: Direct experience with AppFolio, as a user, a builder, or an integration partner. Proptech or SaaS experience. Complex B2B2C products.

Not everyone meets 100% of the qualifications. If you believe you can own this product and scale it aggressively, apply.

Our Core Values

🏴‍☠️ Pirate Ship; not a cruise ship. Bias towards action.

💪 Massive Growth takes massive growth. We embrace challenges to increase our impact.

🥧 Grow the Pie. We focus on results so our customers & their customers win. Triple Win!

💜 Purple Heart. We put the team before ourselves.

🤝 Extreme Ownership. See something? Say something; right the ship to get us on course.

🙌 Be a moment maker. We aim to shatter the status quo.

Remote Work

This is a remote-first, work-from-home position. To be successful in a remote role at Second Nature, you must:

Be available during your scheduled working hours and give your full attention to your Second Nature work. Note: Second Nature generally works East Coast hours, with some flexibility.
Have a quiet, professional, distraction-free environment in which to work
Have access to your own reliable high-speed internet connection
Attend our bi-annual in-person company meetings (Second Nature reimburses business travel per company guidelines)

Why Second Nature?

🩺 Health First: Medical, Dental, Vision, & Life Insurance; 401K Plan

📍 Location: Work Remotely from anywhere in the US

📆 Flexibility: Open PTO and sick days

🤩 Culture: Diverse, inclusive, supportive, and growth-focused

🚀 Growth: Be part of a fast-growing team building a new category and making a real difference

💻 The Product: Award-winning, customer-loved platform that truly delivers on our mission

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.

Senior Product Manager, Resident Onboarding