Creative Marketing Director

SMB Team is seeking an internal, Creative Marketing Director to join our team. This role exists to lead and elevate the creative engine behind SMB Team's marketing across all channels. The Creative Director is responsible for building and managing a high-performing, high-output creative operation — overseeing everything from brand identity, ad creative, and collateral to video production, photography, and copy. This is both a strategic and deeply hands-on role: the ideal candidate sets the creative vision, maintains an uncompromising standard of quality, and personally contributes to execution across disciplines at times. As a key partner to the CMO, CEO, and CIO, this person will work alongside a robust, powerhouse marketing team, collaborating with specialists across demand generation, paid media, content, and marketing operations to ensure creative output is aligned, high-performing, and impossible to ignore. Every piece of creative, whether an ad, a video, a landing page, or a photo shoot, must be on brand, conversion-focused, and built to perform.

WHAT'S IN IT FOR YOU?

📈 An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S.

🦷 BENEFITS – We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.

☀️ FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.

💡 EDUCATION – Team member education and learning budget on courses, events and books.

🌴 FUN – Company activities, outings, and retreats.

💲 INVESTMENTS – 401(k) with a 3% Match.

💻 WORK STYLE – Hybrid. Work from the office is required at times, and optional at others.

The salary for this role is $130,000 annually.

Key Responsibilities:

• Creative Direction & Leadership
• Lead and manage a mixed team of in-house employees, virtual assistants, and freelancers across all creative disciplines
• Set the creative vision and maintain brand consistency across all output, such as ads, web/landing pages, photography, and video- with a strong understanding of conversion principles and user experience
• Review, critique, and approve creative work before it goes live or is delivered to stakeholders
• Foster a collaborative, high-output creative culture with clear standards and expectations
• Translate insights and data into breakthrough creative and campaigns
• Design & Branding
• Direct and produce ad creative across digital channels
• Own and evolve the brand identity, ensuring visual and tonal consistency across every touchpoint
• Hands-on ability to execute in design tools (Adobe Creative Suite, Figma, etc.) when needed
• Video Production & Content
• Oversee and actively participate in the taping, directing, and editing of long-form and short-form video content for social media, websites, paid ads, and sales materials
• Write and refine video scripts that are on-brand, engaging, and optimized for their intended platform
• Manage the full video production pipeline from concept through final delivery
• Stay current on platform-specific content formats and trends (Reels, TikToks, YouTube, etc.)
• Photography
• Plan and execute photo shoots — including product, lifestyle, and campaign photography
• Direct talent, manage shot lists, and oversee post-production editing and retouching
• Build and maintain a library of on-brand photo assets
• Copywriting & Ad Copy
• Write compelling ad copy and scripts that convert across paid and organic channels
• Collaborate with marketing on messaging strategy and ensure copy aligns with campaign goals
• Project & Team Management
• With the assistance of a project manager, own the creative calendar - planning, scheduling, and prioritizing all projects across the team
• Evaluate and contribute to project briefs, creating effective pre-production assets as needed to ensure production is on point
• Assign and delegate tasks effectively across in-house staff, VAs, and freelancers
• Set clear deadlines, manage workloads, and proactively flag capacity or timeline issues
• Maintain and improve systems and tools for project tracking, asset management, and team communication
• Operational Excellence
• Develop and document repeatable workflows and SOPs for content creation, review, and delivery
• Manage team members and VAs, as well as freelancers, vendors, and agencies as needed.
• Hold yourself and your team members accountable to creative performance benchmarks and goals
• Balance multiple projects simultaneously without sacrificing quality or missing deadlines
• Leverage AI tools to accelerate output, while maintaining a high-quality output
• Communicate clearly and professionally with leadership, internal teams, and external partners
• Manage costs, balancing need for speed and agility with the bottom line

Requirements

• 10+ years of progressive creative experience, with at least 3–5 years in a creative director or senior creative leadership role supporting C-level executives in a B2B environment, ideally within professional services or a B2B-focused agency 
• Demonstrated ability to make technical or complex subject matter feel compelling, human, and conversion-focused — with a strong understanding of how creative supports pipeline and revenue goals
• Track record of recruiting, building, managing, and mentoring high-performing creative teams including in-house staff, freelancers, and VAs while delivering high volumes of output across multiple channels simultaneously  
• Hands-on experience with Adobe Creative Suite, Figma, and other modern design tools, with the ability to collaborate with and manage specialized creative experts across design, digital, video, photography, and related disciplines.
• This role does not require mastery of every creative platform or medium, but does require enough practical experience to lead creative teams effectively, evaluate quality of work, guide execution, and contribute within their own areas of strength.
• Hands-on video production and editing experience -comfortable behind the camera, in post-production, and managing shoots from pre-production through final delivery
• Skilled copywriter with demonstrated ability to write high-converting ad copy, video scripts, and campaign messaging
• Fluent in AI-powered creative tools (image generation, video enhancement, copy assistance, workflow automation) with a clear perspective on how and when to deploy them; current on industry-standard equipment, software, and emerging platform formats
• Highly organized with strong project management skills and experience working within formal PM systems (Asana, Monday.com, etc.) -proven ability to manage competing deadlines in a high-volume environment without compromising quality
• Budget management experience - able to estimate costs, manage spend, and make smart resource decisions
• Exceptional communicator and cross-functional collaborator - able to present concepts clearly, give and receive feedback constructively, and work effectively alongside marketing, sales, paid media teams, and executive leadership
• Comfortable being held to performance metrics and working alongside performance marketing peers to optimize creative for measurable results
• Professional, level-headed, solutions-oriented, and highly accountable - someone who leads by example and elevates everyone around them
• Ability to thrive in a hybrid work environment, managing both in-office collaboration and remote team coordination effectively
• Local to our Philadelphia office and able to work in the office when needed

Benefits

SMB Team is a rapidly-growing marketing agency and coaching business for lawyers. After four years of 300% year-over-year growth, we have quickly become one of the top brands in the legal industry.

Bottom Line: We change lives. Want proof? Read our Google My Business reviews.

There are three parts to our business:

Educational Brand: We currently run the most prominent talk show in the legal industry. Every week, we get hundreds of lawyers on our webinars by interviewing top thought leaders (as seen on our YouTube). The goal is to become THE source of education for lawyers.

Marketing Services: We offer a full suite of marketing services to our clients, including PPC, SEO, Website Design, Video, and Social Media management. Our goal is to scale our services business to over $15M in revenue in 2023.

Coaching Services: We have a rapidly-growing, Philadelphia-based coaching program for lawyers. In our first year, we built our coaching business into a multi-seven-figure business. Our program has been identified as the most comprehensive coaching program for attorneys, and we plan to double the size of our clients in the next year.

The SMB Team is an Equal Opportunity Employer. The policy of The SMB Team is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The SMB Team is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans