Marketing & Sales Operations Lead

Solvd Inc. is a rapidly growing AI-native consulting and technology services firm delivering enterprise transformation across cloud, data, software engineering, and artificial intelligence. We work with industry-leading organizations to design, build, and operationalize technology solutions that drive measurable business outcomes.

Following the acquisition of Tooploox, a premier AI and product development company, Solvd now offers true end-to-end delivery—from strategic advisory and solution design to custom AI development and enterprise-scale implementation. Our capability centers combine deep technical expertise, proven delivery methodologies, and sector-specific knowledge to address complex business challenges quickly and effectively.

About the role

Solvd is in the middle of a deliberate transformation — from staff augmentation toward outcome-based delivery across Core AI, AI Data & Cloud, and Agentic Software Engineering. We are hiring a Marketing & Sales Operations Lead to own the full revenue operations backbone: from HubSpot and Salesforce configuration to the dashboards leadership uses to run pipeline reviews and forecast calls. This is a builder's role, not a support role. You will define and execute, with real influence over how the systems are designed.

What you'll own

CRM administration - HubSpot & Salesforce

• End-to-end administration of HubSpot and Salesforce: configuration, workflows, automation, data hygiene, integration health, and user support across Marketing and Sales.

• HubSpot–Salesforce integration: field mapping, lead-to-opportunity handoff, lifecycle stage alignment, and deduplication so both teams trust one shared source of truth.

• Sales process governance in Salesforce: stage definitions, validation rules, pipeline hygiene, and forecast accuracy across all selling motions (Founder-led, Practice-led, Channel-led, AE-led).

• Marketing operations in HubSpot: lead scoring, campaign attribution, lifecycle automation, and connecting marketing activity to pipeline and revenue.

Digital channels & web

• Own and manage all digital marketing channels, ensuring alignment with the marketing team's strategies.

• Oversee and execute website updates (WordPress or similar CMS) to keep the site current and aligned with marketing campaigns.

• Lead SEO strategy and execution — both technical and on-page — to improve organic visibility and search rankings.

• Support the digital execution of marketing campaigns, ensuring seamless integration across all platforms.

Reporting & analytics

• Build and maintain BI dashboards the executive team uses for pipeline reviews, board updates, and forecast calls, using Power BI, Tableau, Looker, or native CRM reporting.

• Define and track GTM KPIs: MQLs, SQLs, pipeline coverage, conversion rates by stage, win rates, sales cycle length, and campaign ROI.

• Provide regular reporting and analysis on the performance of digital channels, including paid media, SEO, and other marketing initiatives.

Data governance & systems integration

• Partner with Sales, Marketing, and Finance to maintain consistent data definitions across systems — one version of the truth, not three spreadsheets that disagree.

• Ensure all marketing systems (Martech tools, CRM, analytics) are properly integrated and trackable for reporting.

• Manage the upload and maintenance of lead and database information into the CRM, ensuring data accuracy at all times.

• Train and support end users on both platforms so adoption is real, not theoretical.

What success looks like

• Leadership runs pipeline and forecast meetings directly off the dashboards — no side reconciliation in Excel.

• HubSpot and Salesforce stay in sync automatically, with data quality issues caught and resolved before they reach a report.

• New campaigns, stages, or process changes are implemented in days, not weeks, because the underlying systems are well architected.

• Sales and Marketing actually use the tools as designed, because the systems are intuitive and well supported.
  

Requirements

• 5+ years of experience in marketing operations, sales operations, or revenue operations, ideally at a B2B technology or professional services company.

• Active HubSpot certification required — Marketing Hub or RevOps/Operations Hub certification preferred.

• Active Salesforce Administrator certification required; Advanced Administrator or platform-specific certifications are a plus.

• Hands-on experience integrating HubSpot and Salesforce (native or via middleware such as Zapier), including field mapping and lifecycle alignment.

• Hands-on experience building reports and dashboards in a BI tool — Power BI, Tableau, or Looker — not only native CRM reporting.

• SQL or data-querying skills sufficient to validate reporting logic and troubleshoot data issues independently.

• Experience with digital marketing tools: Google Analytics 4, WordPress or similar CMS, and paid media platforms.

• English B2 or above — leadership meetings are conducted in English.

• Comfortable operating in a fast-moving, still-being-built environment where you will be defining process as much as running it.

Nice to have

• Salesforce Advanced Administrator or additional platform certifications.

• Experience with sales engagement platforms: Apollo, Salesloft, Outreach, or similar.

• Familiarity with MEDDIC/MEDDPICC qualification frameworks.

• Experience supporting a professional services or consulting sales motion with multi-stakeholder, longer sales cycles.

• Familiarity with Linear, LinearB, or PeopleForce, or experience connecting delivery and engineering systems to the GTM stack.

• Advanced SEO knowledge including technical audits and link-building strategy.

Tech stack you'll work with

HubSpot · Salesforce · Power BI / Tableau / Looker · Google Analytics 4 · WordPress · SQL · Apollo / Salesloft · Linear / LinearB · PeopleForce · Zapier or similar middleware

Why Solvd

You will be one of the people who makes Solvd's transformation legible — turning a fast-moving, still-forming GTM motion into something measurable and trustworthy. You will work directly with the Director of Partner Marketing, sales leadership, and the GTM working group, with real influence over how the systems are built rather than inheriting someone else's mess.

Solvd is an equal opportunity employer. We believe diverse teams build better products.

When you join Solvd, you'll…

• Shape real-world AI-driven projects across key industries, working with clients from startup innovation to enterprise transformation.

• Be part of a global team with equal opportunities for collaboration across continents and cultures.

• Thrive in an inclusive environment that prioritizes continuous learning, innovation, and ethical AI standards.

Ready to make an impact?

If you're excited to build things that matter, champion responsible AI, and grow with some of the industry’s sharpest minds. Apply today and let’s innovate together.

Solvd is an equal opportunity employer.