B2C Sales Team Lead — Cars

Responsibilities:
B2C sales & deal closing • Lead a B2C sales team acquiring new customers interested in purchasing cars. • Manage both Cash and Financing sales journeys. • Own the customer journey from lead generation and qualification through negotiation, closing, and completion of the sale. • Step into complex or high-value deals and close difficult opportunities. Lead management • Ensure leads are assigned across the team without delay and first contact happens within target response times. • Ensure consistent, disciplined follow-up on every open lead. • Ensure opportunities are actively progressed through each stage without unnecessary drop-offs. Sales funnel ownership • Own and monitor conversion across the full sales funnel, from lead generation and qualification through booking, Cash/Financing, closing, and completed sale. • Funnel stages: Lead → Contacted → Qualified → Booking → Cash/Financing → Closing → Completed Sale. • Track stage-to-stage conversion rates, identify where deals stall, and act on the drop-off points. Customer qualification • Qualify customers into the Cash or Financing journey based on their needs, affordability, and basic financing eligibility indicators. • Coach the team to qualify accurately at first contact so deals do not stall later in the funnel. • Leave the final credit decision to the financing partner. Customer journey & cross-functional coordination • Ensure a smooth customer journey across Sales, Operations, Supply/Showroom, Finance, and other relevant functions. • Identify blockers affecting the customer or the Sales team, communicate with the relevant department, and follow the issue through to resolution. Team leadership & coaching • Daily and weekly performance management. • Coaching and development of Sales Representatives. • Call quality and sales technique reviews. • Pipeline management. • KPI and target management. • Performance improvement plans where required. • Regular 1:1s and team reviews. Reporting & forecasting • Own weekly and monthly reporting on sales performance, target achievement, conversion rates, pipeline health, forecasting, key blockers, action plans, and team productivity. • Use the data to identify gaps, make decisions, and improve team performance — not simply prepare reports. CRM & sales process discipline • Maintain CRM discipline across the team: accurate stage management, notes, follow-ups, pipeline hygiene, and forecasting. • Provide clear visibility on where every opportunity stands and what is required to move it toward closing. Escalation, problem solving & ownership • Act as the first escalation point for Sales Representatives when customer or deal-related issues require cross-functional support. • Take ownership of blocked deals: identify the root cause, engage the relevant department, and follow up until resolved. • Resolve blockers across customer issues, financing, operations, vehicle-related matters, showroom coordination, and payments.

Qualifications:
Must have • 4+ years of sales experience. • 1–2+ years leading a sales team. • Proven track record of hitting acquisition, conversion, and closing targets in B2C sales. • Experience closing both cash and financed deals. • Strong spoken and written English. • Fluent / native-level Urdu. • Able to confidently understand and communicate vehicle specifications, features, benefits, and value propositions across Japanese, Korean, American, and Chinese brands. • Working knowledge of automotive financing and credit concepts, including how banks and financing companies assess eligibility. • Able to qualify customers for Cash and Financing journeys based on needs, affordability, and basic eligibility indicators. • Strong CRM discipline and the ability to build and defend a forecast. • Experience managing and coaching a team remotely. • Based in Pakistan and available Sunday–Thursday on Riyadh hours. Good to have • Automotive retail, used cars, or auto financing background. • Marketplace or classified experience. • Gulf market experience, or selling to expatriate customer segments. • Working Arabic. • Startup or scale-up experience.