HR Generalist & Talent Acquisition Specialist

Spotlight Media is a leading TikTok Shop Partner agency, scaling some of the most recognizable brands in the new age of social commerce. Unlike traditional agencies, we don’t believe in cookie-cutter playbooks—every strategy we craft is custom-built to unlock our clients’ full potential on TikTok Shop. As a TikTok Shop–only agency, our entire focus, from the initiatives we pursue to the talent we hire, is singularly dedicated to driving growth on the platform.

We’ve guided brands through the full funnel- from launch to scaling into the millions in GMV-and we’re just getting started.

We believe the future of e-commerce is social. That’s why we’re building a team of high-agency individuals who thrive on ownership, autonomy, and speed. Spotlight is not just a place to execute campaigns—it’s a blank canvas where ambitious people can build real leverage, take on increasing responsibility, and grow into senior operators quickly. Our culture is high-performing, entrepreneurial, and unapologetically ambitious.

Join us, and you’ll have the trust, resources, and runway to redefine what’s possible for the world’s leading brands.

The Role

The HR Generalist & Talent Acquisition Specialist will serve as Spotlight Media's primary recruiter and HR point person.

The ideal candidate is someone who genuinely enjoys recruiting and interviewing, knows how to identify strong candidates, and can quickly understand what makes someone a good fit for a particular role.

You will be responsible for managing the recruiting process from sourcing through initial interviews while also overseeing the company's day-to-day HR administration, including onboarding, offboarding, payroll coordination, time-off tracking, employee documentation, and employee relations.

This person will interact with candidates, employees, managers, and leadership on a regular basis, so excellent verbal and written communication skills are essential.

Key Responsibilities

Talent Acquisition & Recruiting — Primary Responsibility

• Own Spotlight Media's recruiting process from job opening through candidate handoff/hire.

• Develop and execute proactive recruiting strategies to identify qualified candidates.

• Conduct outbound recruiting through LinkedIn, email, direct messaging, job boards, professional networks, and other channels.

• Source candidates for a variety of positions across the organization.

• Review resumes and applications and determine which candidates meet the requirements of each role.

• Conduct initial screening calls and first-round interviews.

• Develop thoughtful interview questions and evaluation criteria for different positions.

• Assess candidates based on qualifications, communication skills, experience, cultural/team fit, and potential for success in the role.

• Provide clear and objective candidate feedback to hiring managers and leadership.

• Coordinate interviews between candidates and hiring managers.

• Maintain an organized candidate pipeline and recruiting database/ATS.

• Follow up with candidates throughout the recruiting process and provide a professional candidate experience.

• Help develop and continuously improve Spotlight Media's recruiting process.

• Track recruiting metrics such as applicants, interviews, candidates sourced, time-to-hire, and hiring conversion rates.

• Build and maintain a pipeline of potential candidates for frequently hired positions.

• Help write and optimize job descriptions and job postings for LinkedIn, Indeed, and other recruiting platforms.

HR Administration

• Manage the employee onboarding process for new hires.

• Ensure new employees complete required documentation and onboarding requirements.

• Coordinate equipment, systems access, accounts, and other onboarding needs.

• Manage employee offboarding and ensure a smooth transition when employees leave the company.

• Coordinate the return of company property and removal of access to company systems.

• Maintain accurate and organized employee records.

• Track vacation, sick time, and other employee time-off.

• Maintain company HR policies and documentation.

• Assist with payroll processing and ensure payroll information is accurate and submitted on time.

• Coordinate with payroll providers and/or internal leadership regarding payroll issues.

• Maintain accurate employee information and compensation records.

• Help ensure HR processes are consistently followed across the organization.

Employee Relations & Management Support

• Serve as a trusted point of contact for employees regarding HR-related questions and concerns.

• Partner with managers and leadership on employee performance and workplace issues.

• Help managers navigate employee performance concerns and disciplinary situations.

• Participate in employee termination processes when warranted.

• Conduct termination/offboarding meetings when appropriate and ensure the process is handled professionally and respectfully.

• Maintain appropriate confidentiality when dealing with sensitive employee information.

• Help leadership identify and address employee-related issues before they become larger problems.

What We're Looking For

Required Qualifications

• 3+ years of professional HR and/or recruiting experience.

• Significant hands-on recruiting experience, particularly with outbound candidate sourcing.

• Demonstrated experience conducting phone/video screening interviews and first-round interviews.

• Experience recruiting for multiple types of roles, rather than specializing in only one position or industry.

• Strong understanding of the full recruiting lifecycle.

• Excellent verbal and written communication skills.

• Extremely articulate and comfortable communicating with candidates and employees.

• Strong interviewing and candidate-evaluation skills.

• Highly organized and able to manage multiple open positions and HR responsibilities simultaneously.

• Strong attention to detail.

• Comfortable handling confidential and sensitive employee information.

• Experience with HRIS, ATS, Ashby, payroll, recruiting, or other HR technology platforms.

• Strong proficiency with Google Workspace and common business software.

Preferred Qualifications

• Experience working in a fast-growing company or startup environment.

• Experience recruiting for remote or distributed teams.

• Experience recruiting for sales, marketing, account management, operations, or other professional positions.

• Experience in digital marketing, e-commerce, creator economy, social media, or TikTok Shop.

• Experience developing recruiting processes from the ground up.

• Experience working with employees across multiple geographic locations.

• Experience with payroll administration and employee benefits administration.

The Ideal Candidate

The ideal candidate is first and foremost a great recruiter and interviewer.

You should be someone who can look at a job description, understand what success in the position looks like, identify where strong candidates are likely to be found, reach out to them, and determine during an initial conversation whether they are worth moving forward.

You should also be comfortable switching gears. One day you may be sourcing candidates for an Account Manager; the next you may be onboarding a new employee, helping a manager address a performance issue, processing payroll information, or conducting an employee offboarding.

We are looking for someone who:

• Is confident and highly articulate.

• Can build rapport quickly with candidates.

• Knows how to ask good questions and, more importantly, listen to the answers.

• Can distinguish between someone who interviews well and someone who is actually qualified.

• Is comfortable conducting difficult conversations when necessary.

• Takes ownership rather than waiting to be told what to do.

• Is highly organized and follows through.

• Can handle confidential information with discretion.

• Is comfortable working in a fast-paced, growing company.

• Is comfortable recruiting for positions they may not have personally held.

• Has excellent judgment when evaluating people.

• Is professional but approachable.

• Can balance the needs of employees, managers, and the company.

What Success Looks Like

Success in this role will primarily be measured by the quality and effectiveness of our recruiting process.

Within this role, you will be expected to:

1. Consistently build strong candidate pipelines for our open positions.

2. Generate qualified candidates through proactive outbound recruiting.

3. Conduct high-quality screening and first-round interviews.

4. Help hiring managers spend their time interviewing only the most promising candidates.

5. Improve our overall time-to-hire without sacrificing candidate quality.

6. Create a professional and positive candidate experience.

7. Keep our HR processes organized, accurate, and compliant.

8. Ensure employees have a smooth experience when joining and leaving Spotlight Media.

9. Provide leadership with reliable HR information and support.

10. Become a trusted resource for both employees and management.

Why Join Spotlight Media?

Spotlight Media is a growing company operating in one of the most rapidly evolving areas of digital commerce.

This is an opportunity to join at a stage where you can have a meaningful impact on how the company builds its team and develops its HR infrastructure.

You will have significant ownership over recruiting and the opportunity to help build the processes, systems, and standards that will support Spotlight Media as we continue to grow.

If you are an experienced recruiter who also has strong HR generalist capabilities—and you enjoy building teams, interviewing people, and helping a growing company hire great talent—we would love to hear from you.

Compensation & Benefits

• Competitive salary based on experience

• Medical, Dental and Vision

• 401K

• Take it as you need it PTO after 90 days.

• Remote work environment

• This role reports to the GM of Spotlight Media

• Opportunity for professional growth within a rapidly growing company

Spotlight Media is an equal opportunity employer.