Director, Product (KYB)

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

• Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.

• Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.

• Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.

• Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary:

We're hiring an experienced and strategic Director, Product to lead Trulioo's KYB (Know Your Business) product portfolio. Reporting to the Chief Product Officer, you will own the vision, strategy, roadmap, and commercial success of one of the company's most important product lines, driving innovation across identity verification, compliance, and customer onboarding.

This is a highly visible leadership role responsible for shaping the future of digital identity. You will partner closely with Engineering, Data Science, Design, Go-to-Market, Partnerships, and Executive Leadership to deliver market-leading KYB solutions that help organizations build trust, reduce fraud, and meet evolving regulatory requirements around the world.

Success in this role requires balancing long-term strategic thinking with strong operational execution. You will leverage customer insights, market intelligence, emerging technologies, and AI-driven innovation to identify new growth opportunities, accelerate product development, improve decision-making, and create differentiated customer experiences.

This role is expected to champion the adoption of AI across both our products and product organization: identifying opportunities to embed AI into customer solutions while also leveraging AI to increase team productivity, improve product discovery, and enable faster, higher-quality decision-making.

This is a full-time, permanent position working remotely across Canada or the United States.

What You’ll Be Doing:

Product Strategy & Portfolio Leadership

• Define and execute the long-term vision, strategy, and multi-year roadmap for Trulioo's KYB product portfolio, ensuring alignment with company objectives and market opportunities.

• Partner closely with the Chief Product Officer and executive leadership team to establish strategic priorities, investment decisions, and portfolio planning.

• Identify emerging market trends, regulatory changes, customer needs, and competitive dynamics to continuously evolve product strategy and maintain market leadership.

• Evaluate build, buy, and partner opportunities that accelerate innovation and expand Trulioo's platform capabilities.

Product Execution

• Lead the successful delivery of product initiatives from concept through launch and continuous optimization.

• Partner with Engineering, Design, Data Science, Compliance, Partnerships, Product Marketing, Sales, and Customer Success to deliver exceptional customer outcomes.

• Drive product excellence through data-informed prioritization, measurable business outcomes, and continuous improvement across the product lifecycle.

• Own portfolio performance through product health metrics, business KPIs, adoption, customer satisfaction, and financial performance.

Customer & Market Leadership

• Serve as the executive voice of the customer, building relationships with strategic customers, partners, analysts, and industry leaders to validate product direction and uncover new market opportunities.

• Translate customer insights and market intelligence into actionable product investments that drive adoption, retention, and revenue growth.

• Represent Trulioo externally through customer meetings, executive briefings, conferences, media opportunities, and industry events.

AI & Innovation Leadership

• Drive AI-first product thinking by identifying opportunities to embed AI, machine learning, and intelligent automation into KYB workflows, customer experiences, and risk decisioning.

• Champion AI practices across the product organization, ensuring solutions are scalable, explainable, compliant, and aligned with customer trust.

• Leverage AI-powered tools and emerging technologies to improve product discovery, customer research, roadmap planning, documentation, experimentation, and overall organizational productivity.

• Foster a culture of innovation by encouraging experimentation with emerging AI capabilities that create differentiated value for customers.

Organizational Leadership

• Build, mentor, and develop a high-performing team of Product Managers, providing coaching, career development, and strategic guidance.

• Establish strong product management practices, operating rhythms, and frameworks that enable effective prioritization, execution, and cross-functional collaboration.

• Influence executive stakeholders and drive alignment across the organization on strategic initiatives and investment priorities.

• Develop annual operating plans, product investment strategies, team budgets, and resource planning.

Go-to-Market Leadership

• Partner with Product Marketing, Sales, and Customer Success to develop successful product launch strategies and commercial enablement plans.

• Act as the executive product spokesperson, supporting customer presentations, sales enablement, analyst engagements, thought leadership, and industry events.

• Ensure product positioning clearly communicates Trulioo's differentiated value proposition within the identity and compliance market.

What You’ll Bring:

• 15+ years of experience in software, technology, or product organizations, including 10+ years in Product Management with increasing leadership responsibility.

• Experience leading and scaling product organizations, including mentoring and developing high-performing Product Managers.

• Proven success defining product vision and delivering enterprise SaaS products from strategy through execution and commercialization.

• Deep experience within Identity, KYB, Digital Identity, FinTech, Fraud Prevention, Payments, Risk, or RegTech markets.

• Strong executive leadership skills with the ability to influence cross-functional teams and align diverse stakeholders around a common vision.

• Demonstrated ability to translate customer problems, market opportunities, and business objectives into successful product strategies.

• Experience partnering closely with Engineering, Design, Data Science, and Go-to-Market organizations to deliver complex enterprise software products.

• Strong analytical mindset with experience using data, customer research, and business metrics to drive product decisions and investment priorities.

• Exceptional communication and executive presentation skills with experience engaging customers, partners, analysts, and senior leadership.

AI & Emerging Technology Experience

• Strong understanding of AI, machine learning, and modern data technologies, with experience incorporating AI-driven capabilities into enterprise software products.

• Experience leveraging AI-powered tools to improve product management practices, accelerate product discovery, enhance customer insights, and increase organizational productivity.

• Familiarity with responsible AI principles, model governance, explainability, and ethical AI considerations within regulated industries.

• Curiosity and passion for emerging technologies, with the ability to identify practical applications that create meaningful customer and business value.

Leadership Attributes

• Customer-obsessed with a passion for solving meaningful customer problems.

• Strategic thinker who can balance long-term vision with near-term execution.

• Bias for action with the ability to make informed decisions in ambiguous environments.

• Collaborative leader who builds strong relationships across the organization.

• Results-oriented with a proven track record of delivering measurable business outcomes.

• Growth mindset with a passion for innovation, continuous learning, and developing high-performing teams.

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

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