Senior User Acquisition Manager (Meta/TikTok/Snapchat)

In this role, you will
Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS) Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

It's all about you
3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus) Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling Experience managing budgets above $300K per month across Social channels Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention) Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making Upper-Intermediate (B2) or higher English proficiency

Would be a plus
Experience with alternative ad networks Experience automating campaign launches, testing, and reporting across networks with AI tools Understanding of marketing funnels and performance creative testing principles Experience with ASO and influencer marketing as additional channels

What we offer
Care and support: 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events 100% medical insurance coverage Sports and equipment reimbursement Team building events, corporate gifts, and stylish merch Financial and legal support Maternity Recovery Support Allowance Position retention and support for those who join the Armed Forces of Ukraine Participation in social initiatives supporting Ukraine Comfortable working environment: Work from our Kyiv hub or remotely with a flexible schedule Modern equipment or depreciation of your own tools Investment in your future: Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche 70% of our heads and leads have grown into their roles here – so can you! Performance-oriented reviews and Individual Development Plans (IDPs) Reimbursement for professional courses and English classes Corporate library, book club, and knowledge-sharing events

Hiring process
Intro call Technical interview Interview with Direct Manager/Head Bar-raising Reference check Offer