Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
The Director, Performance Media Strategy leads the activation and optimization of integrated digital media
programs across Vericast's portfolio of financial institution clients. This leader is responsible for translating
client objectives and media strategies into successful omni-channel execution across Paid Social,
Programmatic, Search, and emerging digital channels.
The Director oversees a team of media specialists and serves as the operational and strategic leader
responsible for ensuring campaigns are executed efficiently, optimized proactively, and consistently deliver
measurable business outcomes. The role partners closely with Product, Client Services, Analytics, and
Operations leaders to identify opportunities for innovation, improve performance, and influence future
channel capabilities.
This role operates in an AI-enabled marketing environment. The successful candidate will actively leverage
AI and automation tools to enhance media planning, campaign management, optimization workflows,
reporting, and performance analysis.
KEY DUTIES/RESPONSIBILITIES
EDUCATION
EXPERIENCE
KNOWLEDGE/SKILLS/ABILITIES
Salary range: $165,000 - $185,000 Annually
Position is eligible for an annual bonus incentive program
Applications will be accepted through August 25, 2026, after which the posting will be closed and no longer available for submissions.*
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and a generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
WHAT WE BELIEVE
At Vericast, we believe what’s good for people is good for business. Everything we do starts from a place of purpose to drive meaningful impact for our clients, our people and our communities.
We’ve cultivated a culture of collaboration, a heritage of innovation and a focus on workplace flexibility. Every day you will have the opportunity to bring your passion and expertise to create opportunities to grow and thrive.
Together, let’s advance performance for all.
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity Employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
United States