Media Specialist (Performance Media)

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

Job Description

The Media Specialist is responsible for the hands-on setup, activation, monitoring, and day-to-day management of media campaigns within an assigned marketing channel. Channels may include Programmatic, Paid Search, Paid Social, or other emerging performance media channels.

Reporting to the Performance Media Strategy leader and working under the guidance of a Senior Media Specialist, this role ensures campaigns are built accurately, launched on schedule, and monitored against client objectives, regulatory requirements, platform best practices, and operational standards. The Media Specialist executes optimization actions, prepares performance reporting, and escalates delivery risks for senior review.

This is a developing practitioner role. The ideal candidate has foundational platform experience in at least one performance media channel, strong attention to detail, and a demonstrated interest in building channel depth. Experience in a financial institution, agency, or other regulated marketing environment is preferred but not required.

Key Responsibilities

Campaign Activation and Management (50%)

• Build and traffic digital media campaigns within the assigned channel against approved strategies, budgets, targeting parameters, and client objectives.
• Complete campaign setup tasks including audience configuration, budget and flight entry, tracking implementation, and pre-launch quality assurance checklists.
• Monitor daily delivery, pacing, and performance against established KPIs and flag variances to the Senior Media Specialist or Strategy leader.
• Identify execution issues, tracking discrepancies, and delivery challenges, and resolve routine issues or escalate complex ones with supporting detail.
• Maintain accurate campaign documentation, naming conventions, and trafficking records in line with operational processes and standards.

Optimization and Reporting (25%)

• Execute optimization actions such as bid, budget, placement, audience, and creative adjustments under senior guidance.
• Pull, assemble, and quality check campaign performance reporting for internal and client-facing use.
• Track key performance indicators including engagement, conversions, acquisition metrics, pacing, and media efficiency.
• Summarize performance observations and surface opportunities and risks to senior team members.
• Support test execution by implementing agreed test structures and capturing results accurately.

Channel Skill Development (15%)

• Build working knowledge of platform capabilities, targeting methodologies, product updates, and industry best practices within the assigned channel.
• Complete platform certifications and training relevant to the assigned channel.
• Apply established playbooks and channel best practices consistently across campaigns.
• Contribute observations from day-to-day execution that inform process improvement and automation opportunities.
• Use AI-enabled tools and automation solutions available to the team to improve campaign setup, reporting, and optimization workflows.

Compliance, Governance, and Collaboration (10%)

• Follow client requirements, industry regulations, platform policies, and financial services compliance standards in all campaign work.
• Coordinate with Client Services, Analytics, Product, Creative, and Operations teams throughout campaign lifecycles.
• Provide accurate campaign detail to support performance reviews and client discussions.
• Escalate performance concerns, operational risks, or compliance questions promptly.

Qualifications

Education

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred.

Experience

• 2 to 4 years of experience in digital media, performance marketing, media buying, campaign management, or marketing operations.
• Hands-on experience executing campaigns in at least one performance media channel.
• Experience in a financial institution, agency, marketing services, or other performance-driven environment preferred.
• Exposure to regulated industries or compliance-sensitive marketing programs is a plus.

Knowledge, Skills, and Abilities

• Working knowledge of at least one performance media channel with the ability to execute independently on routine campaign work.
• Familiarity with conversion tracking, audience targeting, and standard digital media metrics.
• Strong analytical and problem-solving skills with the ability to interpret campaign reporting.
• High attention to detail and strong organizational skills across multiple concurrent campaigns.
• Clear written and verbal communication and effective collaboration across cross-functional teams.
• Ability to learn new platforms and technologies quickly and apply feedback from senior team members.
• Comfort working in a fast-paced environment with shifting priorities.

Additional Information

Salary Range: $80,000 - $100,000

Applications will be accepted until the posted deadline September 30th or until a sufficient candidate pool has been identified.

WHAT WE BELIEVE
At Vericast, we believe what’s good for people is good for business. Everything we do starts from a place of
purpose to drive meaningful impact for our clients, our people and our communities.

We’ve cultivated a culture of collaboration, a heritage of innovation and a focus on workplace flexibility.
Every day you will have the opportunity to bring your passion and expertise to create opportunities to grow
and thrive.

Together, let’s advance performance for all.
 

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf