Senior Product Manager - Direct Mail

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

Job Description

Provides day-to-day product management for an assigned portfolio, partnering closely with a Product Director to translate strategic priorities into planning and delivery. Works alongside the Product Director, Product Owner, and cross-functional teams to keep execution moving between roadmap-level strategy and sprint-level delivery. This role operates in an AI-enabled product environment. The successful candidate will be a practiced user of AI tools and will be expected to apply them from day one to accelerate requirements definition, analysis, and reporting.

In addition, the successful candidate will possess a strong understanding of direct mail marketing, including campaign strategy, targeting, measurement, production workflows, postal economics, and USPS regulations. They should understand how postal rates, regulatory changes, production decisions, and operational efficiencies impact product strategy, pricing, profitability, and client outcomes. Experience working with direct mail solutions within financial services or other highly regulated industries is strongly preferred.

Key Duties/Responsibilities

• Execute cross-functional delivery: Serve as the day-to-day execution lead on assigned product initiatives, coordinating with engineering, operations, data, and vendor partners in close partnership with the Product Director. Facilitate recurring backlog refinement with the Product Owner: prioritize and clarify backlog items, translate customer and market requirements into actionable user stories, and provide acceptance-criteria input. Serve as the team's first point of contact for in-sprint priority and scope questions, partnering with the Product Director on strategic or cross-portfolio decisions. 30%
• Support financial analysis and reporting: Contribute to financial analyses and pricing model input for assigned products. Monitor and report on product-level revenue, margin, and pipeline performance, and share trends with the Product Director as part of ongoing portfolio review. Does not carry independent P&L ownership; collaborates with the Product Director in support of the VP's portfolio-level accountability. 20%
• Support strategy execution: Develop a deep understanding of the direct mail marketing ecosystem, including campaign planning, audience strategy, targeting, production workflows, measurement methodologies, and the evolving role of direct mail within omnichannel marketing programs. Partner with the Product Director to identify opportunities for innovation, operational efficiency, and AI-enabled enhancements across the direct mail product portfolio. 15%
• Support go-to-market delivery: For product launches, enhancements, or releases, support the go-to-market process, including operational documentation, sales enablement content, positioning input, and coordination on Sales training, in partnership with the Director. 15%
• Evaluate and document ideas: Evaluate incoming product ideas and requests against established criteria, documenting recommendations to share with the Product Director. Support compliance and risk partners with documentation as needed. 10%
• Support roadmap planning: Contribute to quarterly roadmap planning by documenting proposed features and projects, working within team capacity constraints, in partnership with the Product Director on prioritization. 5%
• Prioritize features with the Product Owner: Maintain and refine feature-level priorities in day-to-day partnership with the Product Owner, consistent with the roadmap set in partnership with the Director. 5%

Qualifications

Education

Bachelor's Degree (Required). Master's Degree (Preferred). In lieu of the above education requirements, a combination of experience and education will be considered.

Experience

5+ years of product management or related experience acquired within or outside the company. Working knowledge of workflow and business relationships across functional areas. Knowledge of emerging technologies including AI tools and Microsoft Office software. Demonstrated, hands-on use of AI tools in day-to-day product work required.

Knowledge/Skills/Abilities

• Analytical skills: Ability to read, analyze, and interpret common business and marketing information, financial reporting, and performance data.
• Communication skills: Able to effectively write reports and correspondence, discuss ideas across the organization, and present information clearly.
• Financial skills: Ability to work with financial and profitability concepts and contribute to practical analysis, without independent P&L ownership.
• Innovation skills: Ability to help adapt products based on business and marketplace change and to assess and help implement ideas from others.
• AI fluency: Actively uses AI tools to accelerate product work. Comfort operating in fast-moving, AI-enabled workflows is required.
• Interpersonal skills: Able to empathize, influence, appreciate, and organize others.
• Execution skills: Ability to keep cross-functional delivery moving day to day, and to translate portfolio-level strategy into actionable, sprint-level work in partnership with the Product Director.
• Problem solving skills: Able to solve moderate-complexity problems within established processes, partnering with the Product Director on broader-impact issues.

Additional Information

Salary range: $130,000 - $150,000 Annually 

Position is eligible for an annual bonus incentive program

Applications will be accepted through August 25, 2026, after which the posting will be closed and no longer available for submissions.*

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and a generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

WHAT WE BELIEVE

At Vericast, we believe what’s good for people is good for business. Everything we do starts from a place of purpose to drive meaningful impact for our clients, our people and our communities.

We’ve cultivated a culture of collaboration, a heritage of innovation and a focus on workplace flexibility. Every day you will have the opportunity to bring your passion and expertise to create opportunities to grow and thrive.

Together, let’s advance performance for all.

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity Employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf