VP, Sales

 

 

Verra Mobility is seeking a dynamic, commercially driven Vice President of Sales, Government Solutions – Safety to lead the strategy and execution of revenue growth across our Government Solutions safety portfolio. 

This executive will be responsible for developing and executing a comprehensive sales strategy to expand Verra Mobility's presence across the public-sector transportation safety market, deepen relationships with existing customers, capture new market opportunities, and accelerate adoption of our technology-enabled safety solutions. 

The VP of Sales will lead a high-performing sales organization focused on engaging municipal, county, state, and other government entities, building trusted executive relationships, and positioning Verra Mobility as the partner of choice for communities seeking to improve roadway safety and mobility. 

This leader will bring a strong understanding of complex government sales cycles, public-sector procurement, enterprise selling, and the transportation safety ecosystem. The successful candidate will translate customer needs and public safety priorities into compelling business opportunities and long-term commercial partnerships. 

As a member of the Government Solutions leadership team, this executive will partner closely with Product Management, Marketing, Government Affairs, Legal, Finance, Operations, Implementation, and Customer Success to ensure a coordinated, customer-centric approach to growth. 

The VP will own the commercial growth agenda, establish disciplined sales execution, develop future sales leaders, and deliver measurable revenue, bookings, pipeline, and profitability results. 

This is an opportunity to lead the next phase of growth in a business where commercial success directly supports safer roads and stronger communities. 

Essential Responsibilities 

Sales Strategy & Revenue Growth 

• Develop and execute the overall sales strategy for the Government Solutions safety business, aligned with Verra Mobility's enterprise objectives and long-term growth priorities. 

• Own revenue, bookings, pipeline development, and sales performance across assigned safety markets and product portfolios. 

• Identify and capture new market opportunities across municipal, county, state, and other public-sector organizations. 

• Develop strategic growth plans for key markets, geographies, customer segments, and safety solutions. 

• Drive expansion of existing customer relationships through additional program adoption, geographic expansion, and portfolio penetration. 

• Establish clear sales targets, territory strategies, account plans, and performance expectations. 

• Identify emerging market opportunities, competitive threats, legislative developments, and customer trends that influence purchasing decisions. 

• Partner with executive leadership to develop annual operating plans, long-range growth strategies, and commercial forecasts. 

Government & Strategic Account Development 

• Build and maintain trusted relationships with mayors, city managers, transportation directors, police chiefs, public works leaders, school district executives, procurement officials, and other government decision-makers. 

• Develop executive-level relationships with strategic municipal, state, and regional customers. 

• Lead complex, multi-stakeholder sales pursuits involving public procurement processes, RFPs, competitive evaluations, and contract negotiations. 

• Position Verra Mobility as a strategic partner focused on measurable public safety outcomes rather than simply a technology or equipment provider. 

• Develop account-based strategies for high-value government opportunities and strategically important markets. 

• Strengthen customer engagement and executive sponsorship throughout the sales lifecycle. 

• Represent Verra Mobility at industry conferences, government forums, transportation safety events, and strategic customer meetings. 

Sales Execution & Commercial Excellence 

• Establish a disciplined, metrics-driven sales organization with consistent pipeline management, forecasting, opportunity qualification, and sales execution processes. 

• Drive accountability for pipeline coverage, conversion rates, win rates, average contract value, sales cycle duration, and revenue attainment. 

• Oversee strategic pursuits, complex proposals, RFP responses, pricing strategies, and contract negotiations. 

• Develop repeatable sales methodologies, value propositions, competitive positioning, and business cases that demonstrate the economic and community safety benefits of Verra Mobility solutions. 

• Improve sales productivity through effective territory management, account segmentation, sales enablement, and performance management. 

• Ensure the organization maintains accurate forecasts and provides timely visibility into pipeline health and commercial performance. 

• Establish best practices for competitive intelligence, customer discovery, and opportunity management. 

Market Expansion & Solution Positioning 

• Accelerate market adoption of Verra Mobility's safety solutions, including: 

• Red-light safety programs. 

• Speed safety and automated speed enforcement. 

• School bus stop-arm safety. 

• Work zone safety. 

• Other automated traffic enforcement and intelligent transportation solutions. 

• Identify new applications, customer segments, and adjacent markets where Verra Mobility's technology can address emerging transportation safety challenges. 

• Develop market-entry strategies for new geographies and jurisdictions. 

• Partner with Marketing and Product Management to refine market positioning, messaging, and differentiated value propositions. 

• Translate industry trends, customer feedback, and competitive intelligence into actionable commercial strategies. 

• Advocate for customer needs and market opportunities in product roadmap and portfolio discussions. 

Organizational Leadership & Talent Development 

• Build, lead, and develop a high-performing sales organization capable of delivering sustained growth. 

• Recruit, coach, and retain exceptional sales talent and future commercial leaders. 

• Establish a culture of accountability, customer focus, collaboration, and continuous improvement. 

• Develop sales leaders who can effectively manage complex government relationships and large strategic opportunities. 

• Create clear performance expectations, development plans, and succession strategies. 

• Foster collaboration across geographically distributed sales teams and functional partners. 

• Lead organizational change and continuously improve the effectiveness and scalability of the sales organization. 

Cross-Functional Leadership & Customer Success 

• Partner with Product Management, Operations, Implementation, Finance, Legal, Marketing, and Customer Success to deliver a seamless customer experience. 

• Collaborate with Government Affairs and other internal stakeholders to understand legislative, regulatory, and public-sector procurement developments. 

• Ensure commercial commitments align with operational capabilities, implementation requirements, contractual obligations, and financial objectives. 

• Work with Customer Success and Operations to support customer retention, program expansion, and long-term account growth. 

• Develop feedback mechanisms that connect customer insights and field intelligence to product innovation and business strategy. 

• Serve as an executive escalation point for critical customer relationships and strategic commercial opportunities. 

Financial & Business Performance 

• Own the sales organization's contribution to the Government Solutions financial plan. 

• Drive profitable growth through disciplined pricing, contract structures, and commercial decision-making. 

• Partner with Finance to develop revenue forecasts, annual budgets, pipeline models, and long-range financial plans. 

• Evaluate market opportunities based on revenue potential, profitability, implementation requirements, and strategic value. 

• Monitor commercial performance and proactively develop corrective actions when business results are below plan. 

• Balance near-term revenue objectives with long-term customer relationships and sustainable market development. 

Leadership Capabilities & Experience 

We are looking for a commercially minded executive who combines strategic vision, exceptional sales leadership, strong government relationships, and a proven ability to deliver results. 

The ideal candidate will demonstrate: 

Executive Sales Leadership 

• Proven ability to lead and scale a complex B2G, enterprise, or public-sector sales organization. 

• Demonstrated success delivering significant revenue growth and exceeding commercial targets. 

• Strong experience developing and executing enterprise sales strategies and managing large, complex sales pipelines. 

• Ability to establish a high-performance sales culture with measurable accountability. 

Government Market Expertise 

• Deep understanding of state and local government sales environments and public-sector procurement. 

• Experience selling technology-enabled solutions to municipalities, transportation agencies, law enforcement organizations, school districts, or other government entities. 

• Understanding of government budgeting, RFP processes, contract negotiations, and complex purchasing cycles. 

• Ability to build relationships with senior government executives and elected and appointed officials. 

Strategic & Commercial Acumen 

• Ability to develop long-term growth strategies while maintaining strong execution against near-term revenue objectives. 

• Exceptional negotiation, business development, and strategic account management capabilities. 

• Strong financial acumen, including revenue forecasting, pricing, contract economics, and profitability management. 

• Ability to identify new markets, evaluate competitive positioning, and develop differentiated commercial strategies. 

Organizational Leadership 

• Demonstrated success recruiting, developing, and retaining high-performing sales leaders and teams. 

• Strong coaching, communication, and executive presence. 

• Ability to influence across a matrixed organization and build strong cross-functional partnerships. 

• Experience leading through transformation, organizational change, and business growth. 

Executive Communication & Influence 

• Exceptional presentation and communication skills. 

• Ability to articulate complex technology solutions and business value to senior government and corporate executives. 

• Confidence representing the company in high-profile customer engagements, industry forums, and strategic negotiations. 

• Ability to influence executive leadership and build alignment around commercial priorities. 

Qualifications 

• 15+ years of progressive sales, business development, or commercial leadership experience. 

• At least 7 years in senior sales leadership roles, preferably at the VP or equivalent level. 

• Demonstrated success leading enterprise or government-focused sales organizations with significant revenue responsibility. 

• Proven track record selling complex technology-enabled solutions in B2G, GovTech, public safety, transportation, smart cities, SaaS, or adjacent markets. 

• Experience managing long sales cycles, complex RFPs, competitive procurement processes, and multi-year government contracts. 

• Demonstrated experience building and developing high-performing, geographically distributed sales teams. 

• Strong understanding of government procurement, budgeting, and contracting environments. 

• Bachelor's degree in Business, Marketing, Public Administration, or a related field; MBA or equivalent advanced degree preferred. 

• Willingness to travel extensively to support customer relationships, strategic opportunities, and team leadership. 

Measures of Success 

Success in this role will be measured by the executive's ability to: 

• Consistently achieve and exceed annual revenue and bookings targets. 

• Build a sustainable, qualified pipeline that supports long-term growth. 

• Increase market penetration and adoption of Verra Mobility's safety solutions. 

• Expand strategic government relationships and grow existing customer accounts. 

• Improve sales conversion, win rates, forecasting accuracy, and overall sales productivity. 

• Build a strong, accountable, and scalable sales organization. 

• Drive profitable growth and improve commercial performance. 

• Strengthen Verra Mobility's market position as a trusted leader in transportation safety. 

Why Verra Mobility? 

At Verra Mobility, our work has a meaningful impact on the communities we serve. Our technology helps change driver behavior, reduce crashes, and protect the lives of drivers, pedestrians, cyclists, and children. 

We are looking for leaders who want to combine commercial excellence with a meaningful mission. If you are a strategic sales executive who thrives on building relationships, developing teams, capturing markets, and delivering measurable results, this is an opportunity to help shape the future of transportation safety. 

Verra Mobility Values

An ideal candidate for this role naturally works in alignment with the Verra Mobility Core Values:

• Own It. We focus on high performance and drive toward breakthrough outcomes. Our employees ensure accountability, optimize and align work, focus on the customer, and cultivate innovation.
• Do What’s Right. We champion integrity and good character. Our team members model ethical behavior, demonstrate good judgment and are courageous.
• Choose Courage Over Comfort. We lean into the conversations, decisions and actions that move the business forward, even when they feel uncomfortable. We challenge assumptions, address issues early and prioritize progress over ease.
• Win Together. We believe in growing and inspiring people together. We seek people who collaborate, value differences, think and act globally, foster an engaging work environment, and recognize and develop others.

With your explicit consent which you provided as part of the application process, we will retain candidate personal data solely for the business purpose for which it was collected. In no event will we retain such data more than two (2) years following the closure of the recruitment process relating to the role for which you applied or in the event other related job opportunities arise within the company. Verra Mobility Applicant Privacy Notice

Verra Mobility is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. 

.