Area Sales Manager

Job title: Area Sales Manager

Department - Sales (Independent Pharmacy)

Location: Based in the field / Home-based – Covering NW London / Berkshire

Salary: Competitive + Commission

Hours: Core working hours are 9:30am to 5:00pm, 40 hours per week, worked over five days, Monday to Friday.

Start date: Immediate

Our business…

At Vitabiotics, you'll find a diverse bunch of talented folk who come from a wide range of backgrounds and possess an extensive array of experience. What brings us all together is a culture that thrives on innovation, mutual respect, team work and a sense of commitment. Vitabiotics is truly a great place to work!

Vitabiotics has pioneered advances in nutritional healthcare products for 55 years and the range includes many of Britain’s leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.

As the UK’s No.1 vitamin company, exporting to over 100 countries, Vitabiotics is widely acknowledged as leaders in innovation and in 2018 became the first vitamin company to twice receive the Queen’s Award for Innovation, awarded for its ground breaking clinical research. 

As part of our commitment to innovation and development, we are looking for a commercially driven, proactive and relationship-focused Area Sales Manager to drive sales growth and expand our presence across NW London and Berkshire.

This is an exciting opportunity for a motivated sales professional who is passionate about health, wellness and helping customers access products or services that support healthier lifestyles and improved wellbeing.

The successful candidate will take ownership of their territory, identify new business opportunities, develop long-term customer relationships and maximise revenue from existing accounts. They will combine new business development with account management, delivering an excellent customer experience while consistently achieving sales targets.

Responsibilities will include…

Sales Growth and Business Development within London area pharmacies

• Develop and implement a territory sales plan to achieve and exceed revenue, profitability and new business targets.
• Identify, prospect and secure new customers across the London territory.
• Generate leads through networking, referrals, industry events, research and proactive outreach.
• Build a strong pipeline of opportunities and manage the sales process from initial contact through to closing.
• Identify opportunities to increase market share, expand distribution and grow the company's customer base.
• Monitor local market trends, competitor activity and emerging opportunities within the health and wellbeing sector.

Account Management and Customer Relationships

• Build and maintain strong, long-term relationships with existing customers and key decision-makers.
• Conduct regular customer visits, business reviews and follow-ups to maximise retention and account growth.
• Identify opportunities to upsell and cross-sell relevant products and services.
• Understand customer needs and recommend appropriate solutions that deliver value.
• Resolve customer concerns promptly and work collaboratively with internal teams to maintain high service standards.

Territory and Performance Management

• Take ownership of the London territory, prioritising activities to maximise pharmacy sales performance and return on investment.
• Plan and manage an effective schedule of customer meetings, prospect visits and follow-up activities.
• Maintain accurate records of leads, opportunities, customer interactions and forecasts within the CRM system.
• Produce regular sales reports, pipeline updates and performance forecasts.
• Track key performance indicators, identify areas for improvement and take action to address gaps against target.

Brand Representation and Collaboration

• Represent the business professionally at customer meetings, networking events
• Work closely with marketing, operations, customer service and senior sales colleagues to deliver commercial objectives.
• Share customer insights and market feedback to help shape sales and marketing strategies.
• Ensure all sales activities comply with company policies, relevant legislation and applicable industry standards.

Requirements

Essential

• Proven experience in a field sales, territory sales, business development or account management role.
• A degree in Business Management, Sales, Marketing, or a related discipline is advantageous but not essential.
• A strong track record of achieving sales targets and generating new business.
• Excellent communication, negotiation and relationship-building skills.
• Commercial awareness and the ability to identify and convert sales opportunities.
• Strong organisation, planning and territory management skills.
• Confidence engaging with customers and decision-makers at different levels.
• Competence using CRM systems, Microsoft Office and sales reporting tools.
• A proactive, resilient and results-oriented approach.
• The ability to travel throughout London and the surrounding territory as required.

Desirable

• Experience within pharmacy or healthstore sales, fitness, beauty, nutrition, healthcare.
• An established network of contacts within relevant London markets.
• Experience managing a geographically defined sales territory.
• Experience presenting, demonstrating or delivering training on products or services.
• A relevant qualification in sales, business, marketing or a related discipline.

Benefits

• 24 days annual leave plus bank holidays.

• Birthday day off.
• 2 Charity days a year.
• Bupa dental cover.
• Private medical insurance.
• 50% staff discount on all Vitabiotics products.
• Staff skills training.
• Health and wellbeing programme.
• Pension contributions.
• Sick pay support.
• Free onsite parking.
• Enhanced maternity or paternity leave.
• Company events.
• Fresh fruit and snacks.
• Free EV charging station.