VRIFY is positioned at the forefront of the mining industry's transformation, leveraging cutting-edge AI to revolutionize mineral exploration. With a focus on AI exploration targeting, VRIFY is expanding its capabilities by synthesizing vast amounts of geological information. This integration enhances the precision and efficiency of exploration strategies, offering our clients innovative solutions that depart from traditional methods.
Our mission extends beyond technological advancement. We are committed to transforming how mining companies engage with investors, aiming to foster a more transparent and accountable mining investment ecosystem. VRIFY's technology enables immersive 3D and 360° presentations that provide investors with a vivid and detailed visual context, making complex geological data accessible and engaging.
As we continue to refine our AI-driven solutions, VRIFY remains dedicated to driving innovation and excellence in the mining sector, ensuring our clients and investors are well-equipped to succeed in a rapidly evolving market.
The Role
We are hiring a Marketing Operations Manager on a 12-month contract to cover a parental leave on our Marketing team. This role has deliberate overlap between standard account-based marketing (ABM) and marketing operations responsibilities: you will own our target account strategy and run the 1:1 and outbound campaigns that generate new opportunities and expand existing client contracts, while also owning our marketing email function and working in Salesforce every day for lead engagement, tracking, and reporting.
You will step into established programs and keep them moving, so we are looking for someone who ramps quickly, works independently, and partners closely with Sales.
Key Responsibilities
- Own and execute our ABM strategy, running 1:1 and 1:few campaigns against a target account list built in collaboration with Sales.
- Prospect and identify new high-value accounts; research target accounts to map decision-makers, influencers, and buying committees.
- Plan, launch, and optimize outbound marketing campaigns across email, LinkedIn, and other channels to generate engagement within target accounts.
- Own VRIFY's marketing email function: build, segment, QA, schedule, and send campaigns to both clients and prospects, including expansion-focused sends to existing clients and ABM sends to net-new accounts.
- Develop personalized messaging and content tailored to specific accounts, industries, and personas.
- Strategize plays and tactics with Sales to generate, progress, and close new leads and opportunities, and to drive contract expansions with existing clients.
- Use Salesforce daily for lead engagement, tracking, and follow-up, keeping records accurate and actionable for Sales.
- Build and maintain Salesforce reports and dashboards covering lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline.
- Manage lead lifecycle processes: capture, scoring, segmentation, routing, and clean handoff of qualified leads to Sales.
- Manage company and account enrichment, keeping firmographic and contact data complete and current, and maintain database health across Salesforce and connected tools: deduplication, list hygiene, and consistent campaign tracking.
- Run ongoing analysis of competitors, total addressable market (TAM), and campaign effectiveness; turn findings into recommendations for the team.
- Measure and report on ABM performance: account engagement, pipeline generated and influenced, opportunity velocity, and ROI.
- Manage the ABM and enrichment tools in our stack, and evaluate new tools and data sources where they improve results.
- Document processes and reporting so programs run smoothly through the contract term and hand back cleanly.
Qualifications
- 4+ years of B2B marketing experience, including hands-on ownership of account-based marketing or targeted outbound programs.
- Working proficiency in Salesforce: building reports and dashboards, managing campaigns and lists, and tracking leads and opportunities. Salesforce administration experience or certification is a big plus.
- Experience running email marketing at scale with a marketing automation platform (e.g., Account Engagement/Pardot, HubSpot, Marketo), including segmentation, QA, and deliverability best practices.
- Familiarity with prospecting, enrichment, and intent tools (e.g., ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, 6sense) is an asset.
- Strong analytical skills: comfortable measuring campaign effectiveness, sizing TAM, and analyzing competitors, then adjusting tactics based on the data.
- Sharp copywriting for outbound and client email: clear, concise, and personalized.
- Proven track record of close collaboration with Sales teams on shared pipeline goals.
- Self-directed and organized: able to ramp quickly into existing programs, manage multiple campaigns at once, and deliver with limited oversight.
- Experience marketing to technical or niche industries (mining, geoscience, or B2B SaaS with long sales cycles) is a plus.
What We Offer
- Base Compensation Range: 125,000 - 140,000
- Paid Time Off (PTO): Including vacation days, sick days, personal days, public holidays plus extra time during holiday season.
- Work-Life Balance: Flexible work hours, remote work options plus option to use work space in Downtown Vancouver (free snacks & gym).
- Wellness Programs: Fitness allowance, work from home allowance, mental health support.
Terms of Employment
- Full-time, 12-month contract (parental leave coverage), with potential for extension.
- Location: Remote – Canada.
- Professional references and completion of a background check will be required for this position.
- Must be legally entitled to work in Canada.
This job description has been written to provide an accurate reflection of the current job and to include the general nature of work performed. It is not designed to contain a comprehensive detailed inventory of all duties, responsibilities, and qualifications required of the employees assigned to the job. Management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.
VRIFY is an equal opportunity workplace, and we would like to hear from all qualified applicants. If you have a disability or any special needs that we might need to accommodate, please let us know.
