Marketing & Content Specialist (Healthcare)

Job Title: Marketing & Content Specialist (Healthcare)

Position type: Full-Time

Work hours: 8:00 AM to 5:00 PM Mountain Daylight Time

Work days: Monday to Friday

Salary: $5 - $7 per hour, depending on experience

Workplace: Remote

Preferred Candidate Location: Philippines

We are seeking a creative, proactive, and dependable Marketing & Content Specialist to support the marketing and digital presence of a growing U.S.-based healthcare business specializing in optical, audiology, hearing care, and related vision and hearing solutions.

This role focuses on social media management, content creation, website improvements, digital branding, and marketing coordination. You will help strengthen the organization's online presence by creating engaging content, managing Facebook and other digital channels, producing Reels and short-form content, and supporting updates to its Shopify website.

The ideal candidate is resourceful and comfortable taking ownership of marketing projects. We are looking for someone who can bring fresh ideas to the table, recommend useful tools and improvements, and independently turn concepts into polished marketing content.

Candidates with healthcare marketing experience are highly preferred, particularly those who have supported optometry, optical, audiology, hearing care, medical, or other healthcare organizations.

Because the organization's marketing strategy and processes are continuing to evolve, you should be comfortable adapting to changing priorities and helping establish more organized and scalable marketing workflows.

Candidates are highly encouraged to submit a portfolio or examples of previous marketing and content creation work when available. We understand that some candidates may be unable to share certain projects due to confidentiality agreements or NDAs.

Key Responsibilities

Social Media & Content Creation

• Manage and maintain Facebook and other social media channels
• Create, schedule, and publish engaging social media content
• Produce periodic Reels, short-form videos, graphics, and other digital content
• Develop and maintain an organized content calendar
• Generate creative content ideas aligned with the organization's services and target audience
• Repurpose existing information into engaging marketing and social media content
• Assist with basic marketing copy and messaging
• Maintain consistent branding, messaging, and visual presentation across digital channels

Website & Digital Brand Support

• Assist with Shopify website updates and improvements
• Update website content, images, and marketing information as needed
• Help improve the presentation, organization, and user experience of the website
• Maintain consistency between website and social media branding
• Identify opportunities to strengthen the organization's overall digital presence
• Recommend tools or applications that could improve website and marketing workflows

Marketing Coordination

• Assist with planning and organizing marketing campaigns and initiatives
• Research relevant healthcare industry trends, competitors, audiences, and content opportunities
• Recommend marketing ideas, tools, and strategies that can strengthen brand awareness
• Organize marketing assets, templates, content libraries, and digital files
• Maintain marketing calendars, spreadsheets, project trackers, and documentation
• Track marketing tasks, deadlines, and ongoing projects
• Coordinate with leadership and other team members on marketing priorities
• Support additional marketing and branding projects as business needs evolve

Top 3 Priorities

1. Social Media & Content Creation

Create and manage engaging social media content, including Facebook posts, Reels, short-form videos, graphics, and other digital materials that strengthen the organization's online presence.

2. Website & Brand Management

Support Shopify website updates and improvements while maintaining a polished, professional, and consistent brand across digital channels.

3. Marketing Coordination & Strategy

Help organize marketing initiatives, content calendars, and projects while proactively recommending ideas, tools, and improvements that strengthen overall marketing efforts.

Requirements

Required Skills & Experience

• Previous experience in marketing, digital marketing, social media management, content creation, or a related role
• Healthcare marketing experience is highly preferred
• Hands-on experience managing Facebook and/or other social media platforms
• Experience creating and scheduling social media content
• Comfortable creating Reels, short-form videos, graphics, and other digital content
• Strong understanding of branding and maintaining a consistent digital presence
• Basic marketing copywriting and content development skills
• Excellent written and verbal English communication skills
• Proficiency with Google Workspace, particularly Google Sheets, Docs, and Calendar
• Strong organizational, follow-up, and time-management skills
• Ability to manage multiple projects and deadlines
• Strong attention to detail and commitment to quality
• Self-motivated and able to work independently with minimal supervision
• Resourceful and comfortable recommending new tools, processes, and marketing ideas
• Quick learner who can adapt to evolving priorities
• Proactive, reliable, accountable, and committed to getting the job done

Highly Preferred Experience

• Healthcare marketing experience
• Experience within optometry, optical, audiology, hearing care, medical, or related healthcare industries
• Shopify website management
• Facebook and social media marketing
• Reels and short-form video creation
• Content calendar development
• Digital branding and brand management
• Healthcare-related content creation
• Basic graphic design
• Website content management

Tools & Platforms

The organization currently uses:

• Shopify – Website and e-commerce platform
• Facebook – Social media and digital marketing
• Google Workspace – Docs, Sheets, Calendar, and productivity tools

Experience with every platform is not required. Candidates should, however, be tech-savvy, comfortable learning new tools, and confident recommending better marketing tools or processes when appropriate.

Ideal Candidate Profile

We are looking for someone who is:

• Creative and marketing-minded
• Experienced in social media and digital content creation
• Ideally experienced in healthcare marketing
• Comfortable creating both written and visual content
• Able to transform ideas into polished marketing materials
• Proactive and willing to bring new ideas to the table
• Self-motivated and capable of working independently
• Highly organized and detail-oriented
• Resourceful and solutions-focused
• Reliable and accountable
• Comfortable receiving feedback and making revisions
• Adaptable as marketing priorities evolve
• Able to take ownership of projects from start to finish
• Committed to producing high-quality work

Portfolio

Candidates are highly encouraged to provide a portfolio or examples of previous work, such as social media content, Reels or short-form videos, healthcare marketing materials, graphics, website projects, branding materials, or marketing campaigns.

Candidates who cannot share previous work due to an NDA or confidentiality agreement will still be considered.

Basic Requirements

• Must speak and write English clearly and professionally.
• Must have relevant work experience.
• Must be able to provide an NBI Clearance and/or Local Police Clearance before onboarding (mandatory).
• Must be available to attend video meetings with camera on when required.

Technical Requirements

• Computer: Reliable laptop or desktop computer.
• Internet: Stable high-speed internet connection (minimum 25 Mbps).
• Audio: Noise-canceling headset.
• Video: Working webcam for virtual meetings.
• Workspace: Quiet and professional work environment.

Benefits

• Dedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication.
• Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.
• HIPAA & Cybersecurity Training + Certification (Provided): Access to our internal HIPAA compliance training, cybersecurity modules, and certification to help you confidently handle PHI for U.S. healthcare clients.
• Top 1% VA Performance Training: Access to our proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention.
• Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule.
• Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client.
• Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.
• Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.

These are optional resources and client-approved allowances available to you as an independent contractor. Any resources, training, or allowances listed are optional contractor perks and not employee benefits.