Associate Paid Social Manager

You Will Be
Fully managing paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X) Formulating paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention, and optimizations that align with client objectives Owning day-to-day client communications, including performance updates and next-step recommendations Analyzing and reporting on relevant social media KPIs that help inform next-step recommendations, using AI-enabled and automation tools (e.g., Smartly, Sprinklr) where available to work faster and more efficiently Collaborating with internal teams, including paid search, creative, analytics, and programmatic, to build social media strategy that's integrated into broader cross-channel media plans Staying on top of the latest trends in social media, AI-enabled advertising tools, and client industries, and presenting these findings in department meetings and to clients Helping lead audits and RFPs to win new business Escalating account opportunities, obstacles, or questions to leadership for guidance and coaching

You Must Have
2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment Two- or four-year degree in business, marketing, or a related discipline Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.) Strong knowledge of Meta Ads Manager Familiarity with Google Analytics or similar analytics tools Meta Blueprint Certification preferred Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools Continually seeks innovative and breakthrough ideas, approaches, and solutions Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail

Nice to Have
Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social Interest in contributing to new business pitches, audits, or account growth planning